How confident are you in your digital marketing strategy? If you’re not sure about how to get it right, you aren’t alone. You don’t have to be a “natural” to have success in the digital marketing arena; you just have to learn how it’s done.
All of your marketing on the internet should cultivate an eager awareness about your brand. Your fans should be on the lookout for new content, excitedly awaiting your next video and blog post. This sort of attention isn’t always easy to get, but it’s lucrative once you have it.
Digital Marketing Basics
To be great at digital marketing, you’ve got to master your content strategy. What kind of content do your fans want? Here are a few examples of content formats:
- Blogs (written)
- Video blogs
- Explainer videos
- Weekly or monthly newsletters
- Behind the scenes photos or videos
- Interviews with industry pros (audio or video)
- Memes and quotes
Your content should also be about more than pure entertainment. A good digital marker uses great content to consistently reinforce their brand image in their audience’s mind.
The best way to do this is to pick two or three key words you want people to associate with your brand. Every piece of digital marketing content you create should serve the purpose of bolstering one of these associations.
When it comes to your brand, you want to be seen as the top one in your niche. That means doing more than posting memes every now and then. You need to deliver quality text, photo, and video content on a regular basis.
Get your fans into the habit of viewing your content. If they know your brand maintains an active content schedule, they’ll check in regularly. Many small businesses succeed by posting one new piece of content per week. It doesn’t take a lot of content to build brand loyalty, as long as you’re consistent.
The Internet rewards speed and consistency. Become adept at delivering good content on a regular basis if you want to win the digital marketing game.
How to Get Started With Digital Marketing
You can get started with digital marketing in just three steps.
- Build Visually Appealing Pages and Social Media Profiles
Many businesses often fail to get this right. Social media profiles are an easy way to stand out from the crowd. Design graphic assets that perfectly fit the dimensions of each platform. This may take time to set up, but it’s worth it. People notice your attention to detail when you take the time to make your online presence look great.
- Set Up Your Content Strategy
As I mentioned before, consistency is key when it comes to a successful digital marketing strategy. Don’t get so ambitious you miss your goals. Create a realistic content schedule based on the resources you have available. With that being said, however, the more frequently you post good content, the better off you’ll be. Keep an eye on your schedule and aim to increase your posting frequency over time. Get your fans into the habit of viewing your content so they expect it and check in regularly!
- Iterate and Experiment
You won’t get your social media strategy right on the first try. It takes time and experience to learn what your audience wants. Try different kinds of content, different calls to action, and posting on various social media platforms at different times of day. You want to discover what works best for your brand on social media, and which platforms are most effective. Try at least one new idea each month until you figure out your most effective techniques.
You’ve got what it takes to be a great digital marketer. These tactics can be challenging, but don’t stop when it gets tough. Keep working on your marketing until you see the results you want.
And if you need help developing a good digital marketing strategy, or implementing an existing strategy, that’s what we do! Schedule a complimentary consultation to discuss how we can help you develop and implement a great digital marketing strategy for your business!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!