I talk a lot about repurposing your content so you can get the most mileage out of it. It seems silly to keep churning out more and more content and only use it once, when you could be using it in more than one place, in more than one format.
Take podcasts for example. Podcasts have become an excellent way for business professionals to share knowledge, give value to clients, and also build a following for their products or services. But what many podcasters don’t realize is the information they’ve created in audio format can also be repurposed into other effective formats like blog posts and white papers. Yes, you can simply upload the audio file to your blog; but transcribing and repurposing it as text gives you even more reach because it reaches a different market.
Here are two tools many marketers and podcasters agree get the job done:
Speechpad: Touted as “Simply the Best Human-Generated Captions and Transcriptions. Delivered on Time, Every Time,” Speechpad charges $1.00-$4.00 per minute to transcribe your information using a pool of over 5K transcribers who work around the clock. Speechpad’s services include basic transcription, as well as “add-on” options like time-stamping and advanced captioning, with a 24 or 48 hour turn-around (part of their Premium offerings).[clickToTweet tweet=”Turn podcasts and audio content into blog posts and white papers!” quote=”Turn podcasts and audio content into blog posts and white papers!”]
Scribie: Scribie is an audio/video transcription system that manages the process end-to-end and delivers high quality transcripts. The transcription work is done by freelance home-based transcribers and managed completely via the Internet. Scribie’s pricing structure includes a “flexible” week or month rate. If you are in no hurry their budget plan offers $0.75/min with a 5 day turnaround. Their regular plan with 36 hour turnaround is $1.50/min. If you’re in a big hurry, their rush rate is $3.00, but has a 12 hour turnaround. They even include a unique quote calculator to help users get a better idea of the cost of transcribing their project.
So the next time you need quality content for your blog, a whitepaper or anything else, why don’t you grab a podcast or another audio file you’d like to turn turn into text, and give one of these low cost services a whirl.
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!