The days of blogging just for fun are long gone. It has become a critical marketing tool for businesses. From large corporations to home-based businesses, speakers, coaches, etc., blogging has become a way of life. Yes, blogging has definitely become a big business. And best yet, the art of becoming a high-profile top blogger—a blogger who is well-known, well-respected and considered an expert in their field throughout the blogging community can be well worth the time, dedication and commitment it takes to get there.
We all know that blogging can expand a company’s outreach to clients and consumers, increase brand recognition and let your clients and potential clients see your expertise in your industry. But did you know that recent statistics report that 35% of readers are taking blogs more seriously, with 19% saying that blogs are actually more well-written than some of the traditional media sources they are reading. That boils down to when you take the time to blog, and do it right, you are getting out there where you need to be-front and center in front of your audience.
However, to be successful you do need to do your homework, learn about acceptable formats, etiquette and even the legal aspects associated with blogging before setting out on that path. You need to also remember that the blogging world is built on relationships. The most successful bloggers can attribute their success to a combination of high-quality content and ultra-valuable blogger/business relationships.
So how do you go about becoming one of the top bloggers online? Easy! The most popular ways of starting and developing connections in blogging are through guest posts, blogger interviews, and organic PR. Before you begin your blog marketing efforts, read and apply these tips to your blogging strategy.
Organic PR – Creating Your Own Blog
Creating your own blog and maintaining it is what many do, and quite successfully. It allows you to post on current topics, add in your articles and press releases to get more traction from them, and engage with your target market, energizing them to post and get involved. Also, it can be a very effective means to get better SEO.
To be successful, it helps to work out a plan on how you are going to post so your audience knows what to expect. For example, on Mondays you can blog business tips, SEO tips on Wednesdays; Fridays post your articles and press releases, etc. Remember that you can also host contests, events, etc. The main thing it boils down to is to always add value.
Write Guest Posts on Other Blogs
Being a guest blogger can be a great way to secure a whole new audience and also take advantage of someone else’s great SEO efforts and marketing. Basically what that means is that you get the opportunity to add content on an established and high-ranking site that already has SEO rankings and a dedicated audience in your industry.
And since it can be a serious time-commitment, you want to make sure you find the best blogs to get involved with. Blogs cater to a wide range of people. Some focus on Fortune 500 CEOs, while others focus on entrepreneurs, business-related topics, and everything in between. You need to find those that are perfect for hearing your message.
Securing a guest post on a blog can range from something as simple as sending off an email pitch, to a more personalized approach of meeting the blogger at a conference. Remember it’s important to let them know what value you can provide to their blog site. It’s not about you getting more exposure (although you will), but more importantly what you can offer to them.
Securing Blogger Interviews
Much like guest posts, blogger interviews can be extremely variable. Some blogs might conduct an interview via a simple phone call or a quick email, while others may require a more lengthy PR and publicity process, contracts and legal documents, and an in-person interview session. Cracking the code on the big blogs can often take more effort, but it is definitely worth the time spent.
Once you do connect, start your pitch by demonstrating your value. If their blog deals with personal finance, highlight some of your best tips and posts on the same topic. If you have experience in an area that they write about, let them know, and use that knowledge as a measure of value for yourself.
Blogger interviews are especially popular for authors who utilize these means to promote their books. Oftentimes the author can send in everything the blogger needs to post, which makes it easier for them to do. For example, they can include a Q&A, book summary, etc. The blogger then can easily add the information to their blog as if they personally interviewed the author. Also, many book authors will offer book giveaways and these can be used as contest for the blogging site. Everyone wins here. The blogger gets more content. The author gets more exposure. And those that frequent the blog get information on great books as well as a means to win a book or other giveaway.
There’s never been a better time to become a top blogger. The number of blogs is constantly on the rise, as is the level of professionalism among bloggers. Keep in mind too that you don’t have to do it alone in your blogging efforts. Oftentimes you can hire virtual assistants or online support specialists to help with all your blogging needs.