Let’s take a trip back to your school days for a minute. Were you one of those students who always did your assignments and never caused any trouble? Did you manage to stay out of detention? If so, you probably earned the trust of your teachers enough that if you missed a class, they assumed something must have come up.
Why am I talking about school days right now? To demonstrate how consistent positive behavior helps build trust. If your teenager always comes home on time, that builds trust. If they can’t stick to curfew, they likely lose the keys to the car. Think about this same idea when it comes to your marketing efforts.
One of the key reasons we use online marketing is to up our Know Like Trust factor. It’s self-explanatory regarding how you can be using social media to make people know and like you (that’s why we share glimpses of our personality and our interests outside of our professional lives), but how does the trust thing factor in?
It comes down to being consistent with your online marketing!
Now if the reverse is true, and you were a less than stellar student, you probably felt like you couldn’t get away with anything. If something happened, you got the blame. If you weren’t in class, it was assumed you were playing hooky.
Be consistent with your timing. If you have a list and promise you’re going to send them a weekly newsletter, then you better send a weekly newsletter. If you don’t think you can deliver, don’t make the commitment. You should also be consistent with your blog posts. If a potential client comes across your blog or your social media channels and sees you haven’t updated in months or years, they may assume you won’t deliver on your promises. Even if you can only publish a blog or newsletter every month or every quarter, that’s fine. But don’t over-promise and under deliver.
Be consistent with your content. If you love romance novels and you have a favorite author who always writes stories you want to devour, you start to trust you’ll love their other books. So, what would happen if you went to curl up with their next novel expecting it would be another classic romance, but, oh no! There’s some sort of zombie apocalypse theme going on! It might be a silly analogy, but you get the point. Keep this in mind when you’re posting content across your social media channels. Your followers are expecting certain types of content from you, so don’t waver too far away from what you’re doing.[clickToTweet tweet=”Consistency goes a long way in building that know, like and trust factor we all covet!” quote=”Consistency goes a long way in building that know, like and trust factor we all covet!”]
Be consistent with your behavior. If you really want to build trust, hold down your end of the conversation! Reply to comments left on your social media feeds. Respond to blog posts. If you always share a funny joke during the week, keep doing that. Congratulate everyone in your LinkedIn feed celebrating a milestone. The more consistent you are with your social media behavior, the more your followers will learn to trust you and consider you someone they would like to work with.
What are some of the things you see others doing online that increase your trust in them? Do you have any other tips to add to this list?
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!