Trying to come up with catchy headlines that will entice your readers to do the one thing you want them to do … open your newsletter or read your blog post, isn’t always easy. What you think is a good headline or subject line, doesn’t always work. Believe it or not, there is a formula! Yep, a formula for finding the right combination of words to be effective. Sound complicated? Yes it does, which is why I love CoSchedule’s headline analyzer! The headline analyzer makes it easy to find just the right combination of everything you need to make a great headline.
All you have to do is enter your proposed headline in the box and hit “analyze now.”
In a matter of seconds you’ll see the results; and, you can keep tweaking the headline until you get the results with a score you like.
CoSchedule’s Headline Analyzer bases the overall score on:
- Word Balance: An analysis of the overall structure, grammar, and readability of your headline based on a mix of words that are common, uncommon, emotional and have power.
- Headline Type: how to, list, question, statement, etc.
- Length Analysis: Character count and word count.
It also gives you the best keyword in the headline, and lets you know what sentiment (neutral, positive, negative) the headline conveys.
My headline, “How to create catchy headlines quick and easy!,” scored an overall headline score of 77 (Green!), and got a B+ for a balance of 13% common words, 0% uncommon, 38% emotional, and 13% power (not the highest combination, but still good). It is a “how to,” which is good, and is made up of 45 characters and 8 words. The keyword is is “headlines,” and the sentiment is neutral.
The CoSchedule Headline Analyzer also gives you tips and hints for improving each aspect of your headline so you can continue to improve and pump out enticing and tantalizing headlines that grab your reader’s attention so they do what you need and want them to do … read your content!Use a tool like CoSchedule's Headline-Analyzer to create catchy headlines that work.Click To Tweet
So the next time you need to come up with a headline or subject line … run it through the headline-analyzer and see how it rates. I’d love to know what you think of this handy dandy little tool and if it makes your life any easier like it does mine, so leave me a comment!
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In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!