This world of Internet marketing in which we live calls for businesses to produce a large amount of content. From blog posts and social media updates to press releases and general website content … businesses need content. Period. There should be a content marketing plan within your overall marketing plan. (I know. I know. Another project to tackle, but it’s important!)
As you sit down to draft your content marketing plan, here are five strategies to keep in mind.
Document your Content Marketing Plan. This is critical. Your content marketing plan must be written down and read by any team members responsible for writing content for your business. Your plan should indicate the following:
- To whom are you speaking?
- Why are you creating this content?
- What do you want people to do after they read the content?
- What types of content can/will you create?
- What types of content are your competitors creating?
- Where will your content go (blog, social media, website, etc.)?
- Who is writing your content?
- How will you know if your content is successful?
Write about your readers, not yourself. It’s easy to want to push out content about what you do as a business, but unfortunately, the audience doesn’t care. Not directly. The person reading your content just wants to know how you can fix their problems. When you’re developing content for your business, ask yourself what your potential customers care about. What types of articles are they reading and sharing? Where are they spending their time? Are they on Instagram? Twitter? Where are they going for help with their problems? (Because that’s where you need to be!)Having a content marketing plan within your overall marketing plan is important!Click To Tweet
Know your keywords. Before you start developing content, know your keywords. If it’s been a while since you did your keyword research, do another round. Use keywords in headings, meta descriptions, images, and now and spaced appropriately throughout your blog posts and other pieces of content.
Look to your “Sent” folder in your inbox for inspiration. When brainstorming topics to write about, look no further than your own email outbox. If you answer the same sort of inquiries over and over again, flip your response into a piece of content you can put online and share in your social media feeds.
Invest in visuals. Content doesn’t have to be 100% written. Social media loves visuals! Create visual images to be used in your social media marketing and blogging efforts. You will likely notice content you share that includes sharp visuals, is more widely shared. So be sure to include visual content in your greater content marketing plan.
Content is still king!
Do you have other content marketing strategies to share?
Also published on Medium.