A media kit is more than just a tool for speakers; a professionally created and printable media kit is also a powerful promotional tool for just about any business. Any online (or offline) business that works with companies, journalists, producers, media partners and joint venture partners will find that having all your best social proof in one place is much like having an easily accessible resume for your business.
On the flip side, those same companies, journalists, producers, media partners and joint venture partners will utilize your media kit in order to decide if what you’re offering is a good fit for their needs or if you can help them achieve their own marketing goals. Think of this as a teaser to get prospective clients interested in what you can offer – give them just enough information in a high quality format to pique their interest. Media kits also act as a convenient document your future connections can print off to review, share at a planning meeting, or simply save for future reference.
Now that you know why you should have a media kit, here are just a few of the basic things you should include. Remember, your media kit is the honey that will attract the “bees” you are seeking, so offer up your best information presented in the most professional way possible.Your media kit is a source future connections can print to review, share at a planning meeting, or save for future reference.Click To Tweet
The Bio – Bios are a snapshot of who you are and what makes you and your business unique. Bios are usually anywhere from 150-500 words and need to be a succinct summary of you, your business, your skills and your core expertise. If you aren’t good at talking about yourself, you may want to hire someone else to write a short bio for you because this little piece of information is often the most important piece in your media kit. Let prospective clients and JV partners know who you are and what you’re about by making your bio interesting and memorable. Think unique and special, but don’t go overboard, because too much detail and sharing endless accomplishments can come across as bragging and viewed as unprofessional. Do add a special section in your kit for awards, honors and testimonials because, if you’re being noticed, it’s important to share that information.
Newsworthy Mentions: Just as awards and certifications are newsworthy items to include in your media kit, so are actual media mentions and links to interviews and stories about your business.
Highlight the Stats – Prospective clients want to know doing business with you is going to be profitable for them. Let them know about your blog/website traffic. Google Analytics will help you get your numbers up so people can easily see you are getting the needed traffic to make a partnership profitable. Make sure you highlight your readership. Media outlets like to know who the readers are and where they’re coming from.
Social Media Footprint – When it comes to social media, the bigger influence you have, the better it is for those who want to work with you. Your business’ presence and stats on Facebook, Twitter, Google+, LinkedIn, and Pinterest should definitely be a part of your kit. The more followers you have on any of these social media sites, the better it looks for you because it shows you have influence and appeal.
Photos/Pictures – A picture is worth a thousand words and could also be worth a thousand bucks in terms of the clients you attract. People like to see who they are doing business with; and if you are one of those fortunate people who have a warm and inviting smile, it may just be the gateway through which clients will come to check out your information. As with any part of your marketing toolkit, your images (especially your personal head-shot) should be professionally created and of high quality. Your photo sets the tone for how you are perceived as a business person and can also help set you apart from the crowd.
Contact Information – Obviously, it doesn’t do much good to have a top-notch promotional tool if prospective partners and clients can’t connect with you. Make sure your potential clients or JVs have multiple ways to reach you, and the information is easily accessible. Another misstep often made by business professionals is in failing to keep the contact information in their marketing pieces up to date. Don’t lose out on great opportunities because you changed your email address or phone number and forgot to update your marketing materials.
Size Doesn’t Necessarily Matter: Some business professionals have a short, concise media kit that’s only a half-page long, while others will have multiple pages of information. There is no perfect cookie cutter template for creating a media kit. What you should or should not include will depend on your particular business and what works best to showcase who you are and what you do. However, it will be helpful for you to peruse the media kits of other businesses similar to yours to see what works and what doesn’t. Remember…keep it simple, accurate and inviting. Happy prospecting!
Contact us today to schedule your complimentary 20 minute consult to find out how our resident copywriter and PR specialist can help you create a kick-butt media kit for your business.