BizEase Support Solutions HomepageBizEase Support Solutions

  • Home
  • About
    • The Team Behind the Business
    • Compatibility
    • Rates & Terms
    • In Retrospect
  • Services
    • Professional Speakers & Coaches
    • Video Marketing
    • Membership Site Development
    • eCommerce and Shopping Cart Support!
    • Infusionsoft
    • Graphic, Blog, Newsletter and Web Design
    • Social Media Marketing
    • Copywriting and Editing Services
    • Internet Marketing
    • Public Relations
  • Time = Money!
  • BizEase Blog
  • Client Raves
  • Contact Us
    • Privacy Policy
    • Cookie Policy
  • Cool Resources

How to craft an effective Article Ending

May 7, 2013 By Terry Green

3shares
  • 1
  • 2

Have you ever read an article or sales page that leaves you hanging and wondering “so … is there something I’m missing?” Or ends so abruptly it leaves you feeling like a rejected party guest?

“The End” may work in fairy tales, but your content needs to keep the reader engaged and wanting to hear more from the first sentence to the last.

Here are some tips on how to achieve happy endings:

End with a promise of what is to come: Offer readers a carrot as to why they should “stay tuned” by mentioning upcoming posts, guests, events, or a hot special.

Poll the crowd: Ask your reader’s opinion in the form of an open-ended question to evoke conversation and increase engagement. This is also a great way to find topics of interest for future content.

Add a call to action: Don’t just assume your readers will know what to do ; guide them. Whether it’s to sign up for more information, make a phone call, send an email, or click a link to buy a product, end your content with a strong call to action.

Summaries: A quick summary or “take-away” is also an effective way to sum things up for your readers, as well as provide a few things for them to think about.

What tactics do you use for “effective endings?”

Print Friendly, PDF & Email
Terry Green
Terry Green

In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!

3shares
  • 1
  • 2

Filed Under: Blogging, Communication, Internet Marketing, Marketing, Online Marketing, Success Tips Tagged With: article marketing, call to action, calls to action, Marketing, Online Marketing

Let's Connect on Social Media!

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Get Free Blog Updates!

Never miss a blog post again. Enter your email address below and we'll let you know each time we publish a new post!

Thanks so much!

You're almost set to receive your blog updates! Watch your inbox to confirm your email address and you'll be good to go!

Check out our most recent posts!

  • 7 Easy Ways to Grow Your List! December 11, 2019
  • Are You Guilty of Start and Stop Marketing? December 9, 2019
  • 5 MORE Ways to Increase Productivity December 4, 2019
  • Have You Been the Victim of WordPress Vulnerabilities? December 2, 2019
  • 7 Easy Ways To Increase Your Productivity November 27, 2019

© Copyright 2011–2019 BizEase Support Solutions · A Division of Fastype VA Services, Inc · Privacy Policy · All Rights Reserved