Have you ever read an article or sales page that leaves you hanging and wondering “so … is there something I’m missing?” Or ends so abruptly it leaves you feeling like a rejected party guest?
“The End” may work in fairy tales, but your content needs to keep the reader engaged and wanting to hear more from the first sentence to the last.
Here are some tips on how to achieve happy endings:
End with a promise of what is to come: Offer readers a carrot as to why they should “stay tuned” by mentioning upcoming posts, guests, events, or a hot special.
Poll the crowd: Ask your reader’s opinion in the form of an open-ended question to evoke conversation and increase engagement. This is also a great way to find topics of interest for future content.
Add a call to action: Don’t just assume your readers will know what to do ; guide them. Whether it’s to sign up for more information, make a phone call, send an email, or click a link to buy a product, end your content with a strong call to action.
Summaries: A quick summary or “take-away” is also an effective way to sum things up for your readers, as well as provide a few things for them to think about.
What tactics do you use for “effective endings?”
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!