Want to add video to your marketing strategy, but don’t know where to start? Why not start with an explainer video?
If you don’t know what an explainer video is, let me explain 😉
An explainer video is a short, fun and informative video typically 2-3 minutes long. These short, “how to” or instructional videos are perfect for both physical and digital products. Whether your video is about your new and improved can opener, or how to install and set up your newest digital product or plugin, an explainer video is a great way to get in front of your target audience to strut your stuff and show off your wares.
I wrote an entire post about how to create explainer videos that get results, but in a nutshell, some of the key points to a good explainer video are:
They are …
- Short. 2-3 minutes is optimal
- Light and often fun to watch
- Scripted and planned out
- Focused on benefits instead of features
- Simple and straight-forward
For service based companies, you might use an explainer video to show new members how to navigate your membership platform or latest online course. You can also use an explainer video to show why your ABC product is better or easier to use than someone else’s XYZ product.
If a client or someone on Facebook or in a group asks how to do something, why not record a quickie video to show them how? There are lots of different ways you can use these short but educational videos to market your products and services. And, depending on the product/service, your audience and the purpose of your video, they can be professionally polished and produced videos, or quick and dirty “here’s how you do it” videos.
A good explainer video can be a powerful tool for marketing new products or showcasing the benefits of current products or services; and research shows these short, educational videos capture and retain viewers more effectively than text or longer, more drawn out videos. While my learning style leans more to reading than watching videos, I’m a big fan of watching short “how to” and instructional videos!
What service or product do you offer that could easily be showcased in an explainer video?
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!