Are you on Twitter?
It doesn’t seem to get as much action as it did way back in 2008 when I first opened my account, but it’s still a very viable social media platform if you want to be “seen.” And most business owners realize being “seen” or “visible” is one of the primary goals of marketing.
If you aren’t visible … and people don’t see you, you might as well put a “closed” sign on your business. It’s kind of like having a brick and mortar business in a secluded part of town with no signage and all of your lights turned off. People don’t see your business, so they can’t even stop by to see if you have anything they might be interested in. It’s the same with Twitter and any other social media platform.
So … what do we do when tweets fly by at the speed of light, and people don’t seem to be carrying on conversations anymore?Tweet, retweet, share, comment and engage!Click To Tweet
Other than sharing your own info, which I’m sure I’ll talk about in another Monday Marketing Tip post, you comment on the tweets of others. You “like” the tweets of others. You retweet the tweets of others. You share the tweets of others. You thank others for retweeting and sharing your tweets. You give a shout-out to your followers from time to time … like on Friday for #FF or #FollowFriday. Notice the recurring word here? Others! Building relationships isn’t just about what YOU Tweet. It’s about interacting with “others.” You do whatever you can do to recognize those who follow you and engage with you. It’s still all about building relationships. It may not be quite as easy to do on Twitter as it is on Facebook but it’s very, very doable.
As with any marketing strategy, it takes a little time, but not much. If you’ll dedicate 10 minutes per day to checking your Twitter account and commenting, thanking, sharing and engaging with your followers, you’ll see a difference. You may not be having conversations with people about what you had for lunch or dinner like we did back in 2008, but you’ll start to see relationships building and more people following you and commenting on your own tweets.
Also published on Medium.