Every day our inboxes are flooded with information, sales pitches, newsletters and more. This clutter makes those of us who use email marketing to reach our clients realize just how much noise there is out there, and how stiff the competition to be “seen” can be.
I recently posted an article on 7 Ways to Add More You to Your Marketing, but wanted to share a few tips that are a little more specific regarding email marketing. With that in mind, here are some ideas for adding more of a personal touch to your email marketing efforts to help your email and newsletters be seen above all the noise and clutter.
Use First Names: It’s not uncommon for me to receive an email addressed to “Dear Sir.” Yes, I know “Terry” is the masculine spelling for my name and it can sometimes be confusing; but it irritated me enough to delete it and move on. Some businesses shy away from being too casual by using first names, but which email would you read; the one that reads, “Hello Terry” or the one that opens with, “Dear Ma’am,” or “Hi there?” When using email marketing systems like MailChimp, Convert Kit, Aweber, Infusionsoft, or any other of the email marketing platforms now available, it’s even easier to address recipients by their first names by using merge codes. Most platforms will even allow you to personalize the subject line if you want to.Use personal stories to get your readers involved in your story!
Be Authentic: Be the real you … be authentic! I’m not saying don’t be professional; just don’t lose yourself in your efforts to present a professional front. Your readers want to connect with YOU, so write your email and newsletters as if you were speaking directly to each of your readers. Show your personality and invite them in. Social Media expert Kim Garst addresses the importance of being YOU on social media in her book Will the Real You Stand Up. (It was written back in 2014, but is still very relevant regarding being authentic!) It’s a big thing in social media, but is equally as important in your email communication.
Use Personal Stories: A long time ago I heard the saying, “No one ever remembers a sales pitch, but they usually remember a story.” Use personal stories, experiences and triumphs to pull your reader in and engage them so they want to continue reading … get them involved in your story!
Poll Your Readers: We’ve all seen how effective asking questions can be for initiating engagement on social media; the same can be said for email and newsletter content. Ask your readers for opinions about something you’ve said, or ask questions and encourage them to reply. It’s all about communication, and is a great way to see who is listening and open the door to great dialogue.
You know the saying “People buy from those they know, like and trust?” Well this is how you build that know, like and trust factor! So … in your efforts to be seen and heard above the maddening crowd, be yourself, get personal and connect with your readers.
Not using email marketing in your business? Contact us today to schedule a complimentary 30 minute call to find out more about how email marketing can grow your business!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!