More and more businesses are integrating video and audio into their marketing mix nowadays in an effort to offer their content to their audiences in a variety of formats.
Audio options have been limited to more static options like recording audio versions of your blog posts and adding them as an option on your website, uploading audio to sites like SoundCloud, and Podcasting.
Up until recently, Podcasting has really been the only option business owners have had for any kind of collaboration or conversation. All of these options are great ways to offer your content to your audience in a different format, but for the most part, are still one way conversations without any way to continue the conversation after the initial recording has taken place.
As I said … until recently.
Enter Anchor – Radio by the people. It’s an app that “makes it easy for you to broadcast short audio clips to a global audience in seconds.” What makes it such a great app, is your audience can talk back … they can reply to your question or comment or whatever else you say, and you can continue your conversation with anyone who replies. All you need is the free app.[clickToTweet tweet=”Create engagement by adding conversational audio to your social media!” quote=”Create engagement by adding conversational audio to your social media!”]
Just download the app and give it a whirl. Once you start your conversation (ask a question, make a comment, start a discussion, whatever), you can share it to Facebook or Twitter or embed on your website or blog to continue the conversation.
Here is one I’ve done … would love to “hear” your responses!
Try it out and let me know what you think!
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!