Now that we’re heading into the middle of February, it’s a great time to revisit those business goals you set at the end of December/beginning of January. Remember those?
Once the shine comes off of those New Year’s resolutions, it’s pretty easy to slip back into that old familiar rhythm, and ease off a bit on those goals we set for ourselves.
But, guess what?
Just because it isn’t January 1st, doesn’t mean you can’t pick up those goals and run with them now. And if you haven’t set any goals for your business yet this year, today is the perfect day to start.
“The best time to plant a tree was 20 years ago. The second best time is now.”
This is not an article about what sort of marketing efforts you should be making to meet your business goals (you can find those here), but I do want to talk about how you can realistically meet the goals you’re setting.
Marketing a business in 2017 is not for the faint of heart.
This is an overwhelming time to be in business. With social media channels to keep on top of, blog posts to write, industry trends to watch, newsletters to maintain … it takes a lot to keep up with the competition, let alone get ahead of them.
Things get a little extra tricky when you’re busy with clients and running your business, and finding it difficult to carve out that extra time you need to be marketing.
The good news is that you can meet your goals. You just need a plan. (And maybe a bit of help.)Keep your written goals in in plain sight so you don't forget them after the new year!Click To Tweet
Here are three tips you can put in place to help meet your business goals this year.
- Keep your goals in front of you. Rather than having your goals written down in a binder on a shelf somewhere, or in a file on your computer that never sees the light of day, print them out and place them on your desk, in your agenda book, on your fridge … somewhere you will see them on a regular basis.
- Create monthly action plans. Look at your business over the course of six months or a year, and make little mini plans for each month to help you with your overall greater goals. For instance, if you want to host six webinars by the end of the year, plot that out over a number of months with things like: Month 1, create newsletter list. Month 2, Purchase sponsored Facebook post to grow following. Month 3, Host first webinar. Once you have things like the above planned out, you can create task-based action plans for each month so you have an actual strategy to propel you forward.
- Enlist help. Consider working with a marketing team to help you meet and exceed the goals you’re setting for your business. The right team (ahem) can implement your marketing plan so your business is being promoted while you’re taking care of your clients.
What are some of the things you can do to help you meet your business goals?
Also published on Medium.
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