Or better yet, how to be social while keeping your sanity!
Sometimes business owners have a difficult time fully embracing the world of social media. And I can completely understand why. Learning how to get comfortable with all these platforms is almost like learning how to speak another language! What’s a Tweet? How do I “Pin” something? What in the world is an Instagram? While I know many speakers and coaches who understand the social media world intimately, others might be just starting out, or have simply been reluctant to dip their toes in the social media waters because they don’t understand it. Sometimes, it’s just the matter of a lack of time to get in there and figure it all out … especially for busy speakers!
Social media is an amazing marketing tool, and I would be lost without it. However, when first getting started, I began by easing myself into these different platforms for a while before going jumping fully in. Trust me. If you’re new to social media, it takes some time to feel your way around and get comfortable.
The following tips will help you avoid the overwhelm I felt once upon a time, while allowing you to get your feet wet in this crazy world of social media.
Make a plan. While this might sound like a pipe dream right now, let’s use this example anyway. You’re preparing to go on vacation. You just want to put your feet up and go somewhere hot and sip Margaritas on a sandy beach for a week. Sounds fabulous, right? All your friends are doing it and you want in on that action! So you pack your bags, get your passport renewed, find someone to watch your cat and water your plants, and you go to the airport. Yeehaw! Oh…but wait a second. You haven’t made any plans as to where you’re actually going. This is going to make it rather difficult, isn’t it? Of course you wouldn’t go on vacation without any sort of destination in mind; and that’s why social media isn’t working for a lot of people. They’re out there wandering aimlessly without any thought or direction. You can’t reach your destination if you don’t know where you’re going. You need a plan! Our team creates and implements social media marketing plans, and having one makes all the difference in the world.
Dedicate time. Social media can be very time consuming; which can freak people out. “How will I keep up?” “It’s too much noise!” And that’s true. But you want noise, trust me. It’s better than crickets. Instead of checking your notifications every single time one comes in on your phone or email box, block it all out – you might even consider turning them off. Set aside one hour a day (maybe in two, thirty minute intervals) to look at all the activity happening across your accounts. Otherwise you can get sucked down the social media rabbit hole and we won’t see you for six hours because you’re watching cat videos on YouTube. The best solution, of course, is to outsource your social media marketing altogether.
Schedule your updates. Use an app like Hootsuite or Buffer to help manage your social media activity. This allows you to sit down and schedule your posts for the upcoming week/month, whatever; and you only have to worry about engaging with your followers.
Focus only on where your target audience is. If you’re marketing to male CEOs and you’re spending an hour a day on Pinterest, you are wasting your time. If you’re targeting stay at home moms, why are you only using LinkedIn? Find out where your potential clients and ideal customers are spending their time on social media and go there! If you’re not sure where your prospective clients are, we can help you figure that out.Find out where your potential clients are spending their time on social media and go there!
Don’t try to do it all. If you try to become active on Instagram, LinkedIn, Facebook, Pinterest, YouTube, or Twitter all in one day, you might self-combust. Master one and move on to the next RELEVANT platform for you.
Pick your platforms wisely, start slow, then pick up speed as needed.
Do you have any other tips for avoiding social media overwhelm?
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!