by Judy Cullins
Are you a professional speaker? Is your present marketing working? Working well enough so that you have enough profits to vacation each year, buy a nice car, or pay your child’s tuition? Now you can replace low results marketing with these five solutions. It will change the way you do business if you are willing.
Perhaps you’ve tried high-cost, but low results marketing already. In person networking groups can steal your time and not yield big results. Free talks and book signings are fun for the extrovert, but don’t yield much unless you give at least six talks a month.
Replace low results marketing with these five solutions. It will change the way you do business
Top Five Questions Answered So you can Update Your Authentic Marketing Messages
1. How can I update my email signature file to attract more clients?
Remember, to engage your audience and get action you need to include a signature file at the bottom of every email. Without it, you miss possible sales and clients. Don’t just taut yourself or your book; show some benefits of your service with a written concept statement such as “I help business people manifest their book dream.” Offer a free report or white paper through a link either to a squeeze page or to your free ezine. Your purpose is to capture your visitor’s email and add it to your growing data base. From the report they will see you as the trusted expert in your field.
2. Should I brand my speaking business with a short book?
Yes! Either an electronic book or print book, or both. Test your ideas with an eBook; then write your print book for in person programs. Many authors waste a lot of money printing too many copies and don’t realize even the printer makes mistakes. Know your book is your best business card and you can even write a short version to give away or sell for under $10.00. Many speakers I know practice this. Your target audience is hungry for your information and they will buy your books. Books are the #1 product bought online. Your audience is out these awaiting your wisdom. And your book will bring you higher paid speaking jobs.
3. Why is knowing my preferred audience so important to know before I start a book or web marketing project?
The biggest mistake speaking professionals make is to not to be clear on who their audience is. This is the kiss of death. Aim each print marketing message to a particular audience. That includes short sales messages for each book, seminar, teleseminar, web site product sales and your soft sales letter on your website for your service.Your headlines and titles matter. Make sure they include hot key word phrases that are low competition only and benefits to your audience. You’ll write much better copy when you slant your materials toward just one audience. If more, your copy withers away, and no one is satisfied.
4. Why should I write short articles to submit to the top high-traffic article directories or blogs?
Your targeted audience visits these websites and blogs because it wants free information in your field of expertise. When they like your article, and if you have a powerful original resource box, you will attract droves of unique visitors to your Web site.The most popular length article is from 250 (blog entry) to 800 words. Before you post these articles on your own site, make sure that Ezinearticles gets the first version. Google knows who the biggest sites are, and will get your article page up from this source. Isn’t it better to do just a little work in the right place than to shotgun your marketing and spread yourself thin with far less customer following?
Know that the top sites offer multiple categories that are sure to fit your niche. You give the article; the resource box brings your target audience to you.Article marketing is faster and easier, because you already have content from your talks, books or programs to put into your articles. And, with the new rules today, you only have to submit to a few high-traffic sites–much less time with a lot more credibility and unique web visitors.
It’s great that article marketing is free except for your time. I recommend that you start key word research before you submit because the game has changed. You must only use 3 keyword phrases that are in the low competition scale. I recommend you delegate submissions to a VA or webmaster when you can. I credit my Google rating as still #1 with the keyword “bookcoaching” from the 290+ article submissions we sent out over the past eight years.
5. Why should I write a benefit driven sales letter for each product and service?
You have the marketing down with articles. But, when your unique visitor comes to your site, do you get low sales conversions? Maybe it’s because you haven’t let your visitor know the benefits of your products or service.A list of talks doesn’t motivate sales. You won’t get many telecoaching attendees if you don’t share how you’ll solve your audience’s problems. The same thing goes for your service. Although it’s a bit softer, you still need a unique marketing message for it. How will your customers choose you if you don’t show your values and solutions to their needs?
© 2008 Judy Cullins – http://bookcoaching.com
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