I was speaking with a financial planner friend of mine the other day. She was telling me about her marketing plan and how a significant percentage of her promotional budget goes to flowers and cards for clients.
She has a process built right into her business that involves her office sending flowers to her clients on their birthdays and anniversaries, when a new baby comes along, or when someone gets married. She sends cards, tokens, and notes when she hears someone has been sick, or when someone has graduated from college. Thoughtfulness and appreciation is an actual line item in her accounts.
And it has paid off. She’s been in business for 25 years and has never even bothered to build a website because she gets so many referrals.
Now I’m certainly not advocating not building a website. Not at all. However, this chat with her made me consider all of the different ways I currently show appreciation for clients and team members, and how I can do an even better job showing them.
We live in a world where it’s rare to have someone hold the door open for you. Where “thank you” and “I appreciate you” are few and far between. A little kindness can go a very long way in this day and age!Everyone notices when someone makes even the tiniest effort to show they care.Click To Tweet
Everyone notices when someone makes even the tiniest effort to show they care; so as business owners, we should be doing this as part of our regular process, like my financial planner friend.
What do you do to let your clients/customers/staff know they’re more than numbers to you?
I’d love to hear how you show your appreciation to your clients and coworkers. And for those of you who don’t have any sort of process, here are some ideas for you:
- Use your CRM to keep track of birthdays/anniversaries/any pertinent details about your clients and team members
- Send birthday cards
- Send flowers when you hear a client or coworker is in the hospital
- Make note when a client first starts working with you, and send a gift on the anniversary of that date
- Develop a referral program and send some sort of token (even a thank you) to someone who sends you a prospective client
- Say thank you (often)
- Consider a customer appreciation event where you offer a discount or special price in honor of your working relationship
- Send a card or gift over the holidays
- When you’ve been given a major contract by a new client, consider sending flowers or a token of thanks for the opportunity
There are endless ways to show your appreciation, just think about what makes sense for your business, how much you can budget for it, and start!
Do you have anything in place to thank your clients or show appreciation? If you do, please leave a comment and share what you do.
Also published on Medium.