When it comes to business, marketing can be done in a variety of ways; but its end-game is ultimately the same, no matter how you do it.
The American Marketing Association‘s definition on their website is: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Merriam-Webster defines it as “the act or process of selling or purchasing in a market did most of her marketing in local stores” and “the process or technique of promoting, selling, and distributing a product or service New automobiles are the subject of intense marketing.”
The end goal is to promote your services and products in a way that gets them in the hands of your ideal client!
And whether you want to look at it this way or not … marketing is sales and sales is marketing. Which means – no marketing = no sales. No sales = no business!
That being said … I’ve been working with a business coach this year. Tish Times, Networking Strategist and Sales Coach. She’s been nudging me to step out of my comfort zone a lot more than I’d like to admit, but in the end, I always learn something.When was the last time you stepped out of your marketing comfort zone?Click To Tweet
She recently tasked her clients with a 30 Day Video Challenge. 30 days … 7 days a week. I can make all kinds of excuses for not participating, but with the exception of yesterday (Sunday), I’ve done a 30-90 second Facebook Live video over on my business page. My goal is to provide a marketing tip in each video. I am in no way, shape or form a professional when it comes to doing live videos. It’s Facebook Live, either on my phone or my desktop. No green room, no back drops, nothing but me and the camera. The thing is … I’m doing them, and I’m actually getting a little bit better each time. The challenge for me is making sure I’m presentable, not having anyone around when I record, and coming up with a topic. Really though, the challenge for me is to simply do them.
The great thing about this challenge, however, is these videos are a form of marketing just like blogging, social media and networking. One form of marketing might be easier for some, and another for others. But it’s still marketing.
I guess the point I’m trying to make is that marketing is marketing. However you do it, just do it – even if it’s out of your comfort zone like video is for me.
Here is the video I did on Saturday – #5 of 30 days. I skipped yesterday, but you can view my other videos over on my Facebook business page.
When was the last time you did anything to market your business that was out of your comfort zone? Leave a comment and let me know what it was and how you felt after stepping out and doing it.
What are you doing to market your business today?
Also published on Medium.