By Travis Greenlee
Conventional marketing techniques such as ad campaigns and promotions are certainly quite effective, but since they can easily cost you a fortune, it’s recommended that you try other low-cost yet highly effective options that might be available. Now, there are many such options available, but if you want to get the best possible results, look no further than e-mail marketing and promotions that work well for both online and offline businesses. T
The best thing about e-mail marketing is that you are not required to have or develop any specific skills for using this relatively new marketing concept. All you have to do is write about your products or services, highlighting the main features, benefits, and other issues which you think will motivate potential customers’ to buy the product. It’s as easy as that.
But how do I get the e-mail addresses in the first place? Well, it seems you have hit the bulls-eye this time. However, do not pat yourself as yet because the reality is that getting the mail addresses is not as difficult as it might seem. There are various ways of getting mail addresses and that too voluntarily from prospective customers.
However, since not many people will give you their e-mail addresses if you ask them outright, it is recommended that you start by offering free stuff such as newsletters, e-books, and special reports to anyone who is willing to share his e-mail address.
If you have the skills, you can create most of these on your own, but in case you do not or if you do not have the time, just hire a freelancer from sites such as www.elance.com. You can also visit some of the top “free content websites” that have plenty of free stuff, ready for download.
You can also offer free software utilities, games, applications, themes, and wallpapers to motivate people to sign-up for receiving your e-mails. Most of this free stuff is readily available on the Internet, which means that you will not have to spend anything extra. All you have to do is search and find the most interesting ones, bundle them in a package and make them available to your target audience.
All this may take some time, but if you persevere in your efforts, it won’t be long before you have a huge database of people willing to receive information from you. It would just be like having a ready-customer base, which you can target anytime, to market and sell your products and services.
For getting the best results, it is recommended that you do not spam your e-mail subscribers. Never send more than two mails per month simply because it can easily tarnish your image. Just keep sending in quality content and soon you shall see the difference.
Travis Greenlee is a Master Internet Marketing Consultant who supports his clients in rapidly building fully automated, highly successful businesses. To learn more, and to get your free 7 part digital audio minicourse: http://www.TravisGreenleeConsulting.com