Then get back to it …
I can hear you now … more stuff about email marketing? Really?
The answer is yes, really! Despite a few naysayers here and there, statistics show email marketing is very much alive and well, and STILL one of the most effective marketing tactics.
Unfortunately, many business owners get so caught up in social media (still a very important component of a good marketing plan!) they slack off or completely forget about the importance of email marketing. Simply put, (according to Wikipedia), “Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.”
It can be as simple as sending out an ezine (electronic newsletter) on a consistent basis or sending out an email broadcast of interest to those on your list on a regular basis, or both, or more. Whatever you choose to send to those on your list, it’s just another means of staying in touch … a way of staying in the forefront of the minds of your clients, your prospects and whomever else has signed up to be on your mailing list. The fact that they signed up for your list in the first place is an indication they want to hear from you, so give them what they want!Email Marketing can be as simple as sending out an ezine or broadcast to those on your list on a regular basis.
There are many systems and services available to incorporate email marketing into your marketing strategy. There are MailerLite, MailChimp, Infusionsoft or Keap, iContact, ConvertKit, Constant Contact … and a host of other service providers that are made specifically for this purpose. Which platform you choose will depend on whether or not you need an all-in-one system that includes a shopping cart or a system that does only email marketing, the specific features offered by each system, and the cost. For someone needing a simple, efficient AND cost effective system, MailerLite is the bomb when it comes to email marketing platforms. If you need something with a shopping cart, affiliate program and a gazillion bells and whistles to create complex funnels and systems, AND cost is not a big factor, Infusionsoft is a really great system too. The others (in my opinion) fall in between.
Whatever system you choose though, and whatever you decide to include in your marketing strategy, you need to do something.
If your email marketing efforts have become lackluster or non-existent, or have never even been in existence, we can help you change that NOW!
Contact us for a complimentary 30 minute consult to find out how we can help you get back in touch with those on your list, or get you started if you don’t already have one. We can help you figure out the whats and hows, whens and whys of a great email marketing strategy to get you back out in front of your clients and prospects!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!