Or will there really be one?
This post might seem a little redundant, given Tuesday’s post was on the same topic. But to be fair, Tuesday’s post was about how to get your content seen in the WAKE of all of the changes with the algorithm for Facebook pages. Today’s post is about the origination of all of the hullabaloo going on about it all over social media. This is the information I sent out to my list and my current clients on Friday. I’m still finding people who don’t understand what’s going on, and really haven’t heard any more than gossip on Facebook. And, people seem to be freaking … and that’s not good. So, I hope you’ll excuse me if you’ve heard it all before.
We’ve all been seeing a decline in the reach of our Facebook business pages (fan pages or whatever else you want to call them), and we’ve heard scary things about the proposed changes regarding who will see what, when and where.
Well, it’s time. Mark Zuckerberg’s very recent announcement regarding the demise of Facebook pages as we know them, made if official and real. Here is the article, News Feed FYI: Bringing People Closer Together, released by Adam Mosseri, Head of Newsfeed.
Michael Stelzer of Social Media Examiner did a Facebook Live that breaks down the announcement, and explains what is happening, why it’s happening, and why it’s important to us as marketers.
The video is only 11 minutes long. If you do any marketing at all on Facebook … and have a Facebook page, you need to watch this video!There's no need to freak ... it's just time to rethink our Facebook Page marketing strategy!Click To Tweet As many have already said, it’s NOT time to freak.
Facebook Page marketing is not dead. It’s simply time to get back to the roots of Facebook, and start rethinking Facebook Page marketing and how we approach it in business!
I’d love to hear your thoughts after reading the article, and watching the video … so leave a comment!
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!