Coming up with ideas to help increase engagement on your Facebook business page and get your updates seen is an ongoing battle. New ideas and tactics are being presented all the time. Some are effective. Some are not. Lately I’ve noticed many Facebook pages employing the tactic of asking simple questions to raise engagement and get your fans talking. Did you know posts on Facebook that ask simple questions like “What do you hope to accomplish today” have higher engagement rates than regular updates with just a link and headline?
While it might be a good practice to test, I think there are also a few things to keep in mind if you want to use this ninja trick wisely:
Ask questions that include the words “should,” “would” and “who.” Studies have shown these types of questions get higher response rates.
Be Relevant: If you need to ask questions, make sure they make sense and are relevant to your brand and message.
Try fill-in-the-blank type questions: Quick and easy answers are a sure-fire way to getting Likers to respond and play along.