Facebook, Instagram, Twitter, You Tube, and now … LinkedIn. The options for business owners to create and share video are endless, yet many of us are still experiencing “video reluctance.”
According to Hootsuite’s report on 41 Facebook Stats That Matter to Marketers in 2019 (scroll down just a bit to see the video section), the stats for Facebook alone should be enough to confirm video is important. The report says 71% of people have increased their online video viewing, and the average engagement rate for Facebook video posts is 6.01% … which is higher than it is for other types of posts, including photos. The report also says people “gaze 5 times longer” at video posts than other types of posts on Facebook.
Maybe it’s because it’s uncharted territory for some of us, or maybe it’s just because we don’t want to have to get dressed and pretty ourselves up to be seen on air! If you’re one of the many (me included) experiencing “video reluctance,” here are a few tips to encourage, motivate and get you on the right path.
Equipment: As tempting as it is to put off creating video until you have the right equipment, don’t. Take advantage of the great improvements in the camera and video on your Smartphone! Now if you’re looking at creating longer videos for YouTube or for something like a video course or presentation, you might want to invest in some higher end equipment; but using your Smartphone to create quick, short-form videos is a great way to get your feet wet and do some practice runs. Video pros do recommend buying an external microphone and investing in some professional editing tools like Camtasia or Screenflow, but don’t let that stop you from getting started.Take advantage of the great camera on your Smartphone to get started with video!
Pick or Create a Backdrop that Fits: If you’re simply going live for a quick video on the go, a backdrop isn’t really necessary. If you want a more polished look, however, prepare a stage or comfortable area you can use as your backdrop; one that “fits” what you are doing. Maybe there’s an attractive area in your office or in a meeting room that will act as the perfect backdrop for your video. Or, if you want a more natural setting, try shooting your video outside. Wherever you decide to shoot your video, be mindful of the background and keep clutter or distractions to a minimum so a viewer’s eyes won’t be pulled away from you and toward the “stuff” going on around you.
Avoid Talking Head Syndrome: For quickie short-form videos, it really doesn’t matter. But for longer, more instructional or promotional videos, you’ll want to avoid the from-the-neck-up-talking-head video. Use apps or tools to add visuals and images that add interest. Use things other than yourself to create stories or topics of interest. Take your viewers on a behind the scenes visit of your business or show them a live shot of one of your products in action. If you’re an author, share a sneak peek of the newest book cover or reveal the process involved in creating a product or service. Mix things up to catch, and keep, your viewer’s attention and interest.
Know What You Want to Say: Some may shudder at the word “script,” but it really is helpful to have an outline or overview handy of what you want to say. This is, by far, my biggest obstacle when going live. We all know how easy it is to get off topic, ramble or to lose focus. Or worse yet; completely forget what you wanted to say! If you’re stuck on what to talk about, share relevant tips on a subject connected to your business or industry, highlight an app or program and how it has impacted your business, or even verbally showcase one of your current articles or blog posts.
Lighting: Using the natural light from a nearby window will often do the trick. The key is to have the natural light in front of you, behind the camera and even slightly to the side. If necessary, add some quality LED lights to enhance your lighting.
Body Language and Mannerisms: Many a veteran video creator has admitted they never knew all of the bad habits they had until saw themselves on video! Best practices for speaking on video are very similar to speaking in front of an audience. Practice speaking calmly and clearly and keep the number of “umms and aahs” to a minimum. Overuse of your hands or excessive moving around is distracting to viewers as well. Stand up straight and tall (or sit up straight when sitting) … and don’t forget to take a deep breath and then start and end your video with a big smile. You’ll be surprised at the increase in energy when you do.
The biggest and most important thing about doing video is to start. Yep. Start. The best way to jump OUT of video reluctance mode is to start. Do your first one and then do it again. Practice makes perfect.
What type of video will you create today? Whatever you do … send me a link. I’d love to see it!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!