Business professionals are continually trying to come up with new ideas for just about anything related to marketing; from adding to their email marketing list to gaining new followers on social media. But there is one tool they are already using on a daily basis that can be tweaked and improved in order to enhance all of the above efforts – their email signature.
Are you getting the most out of your email signature? Or are you wasting a valuable marketing opportunity to extend your branding and get even more information out to an already captive audience?
Opt-in Power: Opt-in boxes are everywhere on websites and blogs. By adding a teaser line about an issue/concern with a “Learn More” link to a basic email signature, email users can pique interest and then lead prospective customers to a page where they have a greater opportunity to market and convince.
Add Social Media Icons: By tapping into resources like Wisestamp, email users can add clickable social media icons to their existing email signature. There is a free version if you want to try it out, but the pro plan is great at only $6 per month!
For larger companies, services like Email Signature Rescue offer deluxe and customizable email signatures for up to three staff members for only $48 per year.Increase the marketing value of your email signature by adding social media icons!Click To Tweet
Or, if you are a Gmail user and want something simple, yet customizable, you can go to Settings, General and scroll down to the signature area. Look for the image icon within the Gmail Signature area and add the social media icon you desire. By scrolling over and highlighting that new image, a link can also be added to make the image “clickable.”
Here is an article you might be interested in, from Hubspot, about 15 common mistakes people make with their email signature!
The point is … you are constantly sending, and responding to, emails every day. Why not make the most out of the marketing opportunities already available through your signature every time you send an email? It just makes good marketing sense when you have such a prime piece of business real estate already at your disposal!
Also published on Medium.