Trying to do it all may seem like a great tactic for savvy business owners, but those of us who have been business a while know this line of thinking can ultimately end up crippling business growth.
Here’s a short list of things that often occur when a speaker or coach tries to manage every aspect of their business all by themselves:
- Overwhelm or burn out
- Little to no visibility due to a lack of social media or PR
- No time to spend growing their business
- Difficulty and struggles with the software and technical stuff
- An unprofessional reputation because balls are being dropped and there is a lack of follow-through
Ready for some fresh ideas and new options?
Look for Work-Arounds and Shortcuts: Incorporating more tools, apps and programs is another way to gain time and streamline your marketing efforts. These tools were created specifically to offer business pros “work-arounds” that free up time, money and brain-space. Tools like Hootsuite allow business owners to schedule future social media updates on Facebook, Google+, LinkedIn and Twitter. Tools like Evernote can be used as a journal, a filing system and an incubator for ideas and thoughts. The broad range of Google products on the market allows quick and easy access to documents and files (Google Drive), provide professional looking email (Gmail), help identify keywords for SEO (Google AdWords), while administrative type tools like Google Docs and Google Excel help keep a business humming like a well-oiled machine.Incorporate more tools and apps to gain time and streamline your marketing efforts. Click To Tweet
Right-Source and Delegate: The feeling of never being able to get ahead in your business is usually directly associated with being spread too thin. If overwhelm is an all-too common occurrence in your life because your day is ending before you reach the end of your daily to-do list, or every week you find yourself falling farther and farther behind implementing or creating new products and services, it’s time to look into right-sourcing. The reality is that many speakers and coaches find themselves struggling to keep up with their business because they aren’t doing the business-building things they know they should. This happens because they don’t know how, or don’t have time, to do them. Enter; right-sourcing. Right-outsourcing is the act of bringing in outside team members to relieve the burden and frustration of non-revenue producing tasks. I like to use the term “right-sourcing” as opposed to “out-sourcing” because the latter tends to conjure up visions of less-than-stellar (and cheap) overseas service providers. High-quality and well-trained team members can act as a “Robin to your Batman” and free you up to do what you do best; make money for your business.High-quality, well-trained team members can free you up to make money for your business.Click To Tweet
Have a Focused Social Media Strategy: Are you trying to be in too many places at once on social media? Has your blog become like a needy child? Being visible and present on social media is critically important; but it’s also a notorious time-sucker and will eventually lead to overwhelm. If your business is struggling to stay visible on 4-5 social media channels, identify the platforms actually working for you, and take a vacation from the rest. Posting on your business blog is an excellent way to share your knowledge, offer value-added info that builds trust with your readership in addition to pushing fresh content out to the search engines. But the reality is, it takes time and thought to create a quality blog post. Many entrepreneurs think they need to blog 4-5 times a week to stay relevant and keep their reader’s attention. Though pushing out a high quantity of content may provide value, studies have shown producing 1-2 well-thought out blog posts per week and sharing and promoting the content through your chosen social media channels is just as effective as publishing a handful of quickly thrown together posts and calling it a day. Simplify your social media to simplify your marketing.
Revisit Your Business Plan or Mission Statement: If your business is experiencing loss of traction or momentum, you may need to revisit your “why.” The hypothetical “spinning of your wheels” and loss of direction will also result in loss of time, ambition and; most importantly, money. The “why” of your business can usually be found in your business plan or written mission statement from the early days when your company was just starting spreading its wings to fly. Your “why” is not only the reason you went into business in the first place, but your original hopes, dreams and goals you set out to achieve with your business. Revisiting the “why” can help entrepreneurs remind, refresh and regroup to get back on the path of growth and success.