There are many great and affordable ways to create video marketing content that will make you stand out and that are legally yours. No worries! You don’t need access to a production studio or thousands of dollars to create compelling videos! Take a look at these five easy and affordable steps you can take to show your viewers you’re worth their time and their money:
1. Create a Video Yourself
Of course, this is the most obvious option, and it’s pretty easy to do. You can start with your computer’s webcam, your mobile phone, or any video recorder you have access to. You don’t need the latest HD camcorder or professional equipment. What matters the most is not the technology you use but your concept and how well you present it to your viewers.
2. Outsource Your Requirements
You are probably already familiar with the process of outsourcing other aspects of your business like web design or copywriting, and video creation is no different. It is often extremely well produced at very affordable prices. Log on to your favorite outsourcing portal like Elance or Odesk, post a job listing, and check out the freelancers that contact you. You can also ask for referrals from others. If you already have an idea of what you want, outsourcing video production will be easier. In your job postings, detail exactly what you need the service provider to do for you and then choose the provider you feel will give you the best results.
3. Utilize User-Generated Content or Testimonials
This one is especially great if your online business already has a loyal following. Simply contact one of your previous buyers and tell them you’d like them to participate in a short video testimonial. By “sweetening the deal” with offerings of a discount on their next purchase or some other kind of reward, you will most likely have more success in getting people to participate. After proposing the idea to several of your past clients or customers, you will not only have excellent video content, but you will also have strengthened your relationship with your existing customers – and that discount or reward could potentially net you a few extra sales as well!
4. Use Public Domain Footage
There are literally hundreds of video clips in the public domain, and many are readily available to be downloaded online. Take a look at a few and use them to create your own video content. Don’t forget that there is plenty of music in the public domain as well. With such public domain assets, you can easily put together your own online video for the purpose of marketing your brand, your products, or your services.
5. Purchase Pre-made or Stock Video Content
Slightly different than outsourcing, there are various marketplaces online wherein you can find high quality, pre-made video content for sale. You may have experience in buying website templates or graphics, and this is no different. You can buy what you need to create an entire video, or just get the footage you need to add on to your current creation and make it perfect.
These are just a few of the most popular ways to develop low-budget yet effective video marketing content. You can choose just one or a combination of all of these options. What matters is, through any of these five ways, you can develop content that is unique to your business without breaking the bank.