By now some of you may be aware, or have seen on Facebook, the newest hub-bub that has people thinking FB has changed its rules again for Pages. There has been a panicked buzz going on for weeks that fans have to be active on your page a minimum of 3 times a month or Facebook will remove their ‘like.”
When the subject was posed to social media guru Mari Smith, her exact words were, “Everyone please note – it’s total rubbish. An urban legend. An erroneous meme.”
Smith went on to advise that Facebook does not remove Likes from Pages. What appears to be happening is that Page posts are getting less and less organic reach in the news feed, and Facebook page owners and admins are seeing some of their updates garnering reaches as low as 1-2% (down from the roughly 16% average last year). Although it’s well and good to be clever in implementing ways to get Likes and activity on one’s Facebook Page, somewhere along the line someone thought dreaming up a rumor that caused Page owners to scramble and begin begging for likes was a great idea. Obviously this development is just that: a rumor and Page owners should refrain from pushing the panic button.
Truth be told, Facebook is shifting to a “pay-to-play for business” model and Facebook ads have more power and relevance than ever. If you have not used Facebook ads, they do work in getting your business name out there. However businesses don’t want to be paying to boost/promote every single wall post if it’s not directly tied to a measurable ROI. As always with Facebook, be knowledgeable, do your research and rely on trusted sources for help and information.