Unless they’ve been living under a rock for the last few years, most people know Facebook is a robust social networking site boasting over a billion users. This growing social media channel describes itself as a “social utility that connects people with friends, family, and those who work and live around them.” That being said, some of the most common mistakes businesses make when creating a presence on Facebook is attempting to do business via their Profile instead of a Page. Here are some of the differences between the two, and why business owners should always have a Business Page in addition to their profile.
Profile: This is your personal presence on Facebook (not a business or product) to interact with friends and family, and is required. You can have a profile without a Business Page, but not a Business Page without a profile. The differences/disadvantages:
- Any individual can create a profile (required). Each person who signs up for Facebook has one account with login information. Each account can have one personal profile, yet manage multiple Pages.
- To connect with other profiles, you send a Friend Request, and are limited to 5,000 friends. You can, however, turn on the “follow” feature so an unlimited number of people can follow what you do without actually becoming your friend.
- You cannot run an ad on your profile.
- As your Profile you can upload pictures, videos, status updates, and can invite people to become your friend.
- A Profile can invite others to Like a Business Page.
- You can share items of interest to your friends and on your friend’s pages, as well as to a Business Page you manage.
- It’s against the Facebook Terms to use your personal account to represent something other than yourself (for example; your business). If you’re using your account to represent something other than yourself, you could permanently lose access to your account if you continue posting as a business on your profile instead of a Page. Bottom line: if you use your profile to share content for profit, Facebook can delete it. That doesn’t mean, however, that you cannot share things about your business or other free, value-added information about your business.
Business Page: Pages look similar to personal profiles, but they offer unique tools for businesses, brands and organizations. Pages are managed by people who have personal profiles. If your goal is to represent your business, brand or product on Facebook, create a Page. A Page lets you engage with people as your business and offers tools to help you manage and track engagement.
- A Page can be designed or branded to match a business, brand, company, product, or celebrity.
- To receive updates from a Page, people must actively “Like” it. These people are known as FANS or LIKERS of a Page.
- Page Admins can upload pictures, videos, status updates, host a discussion board, display wall posts and other features.
- Business Pages can track metrics like fans, page views, interactions, gender, age, location, language and more.
- You can run ads on a Business Page
- Page Admins can invite others to visit their page by selecting the “Suggest Page” option within the Business Page.
- You can outwardly sell and promote paid products or services on a Business Page.
- There is no limit to how many fans or likers you can have on a Business Page.
Have you been using your Facebook Profile for business use? Knowing the difference between a Profile and a Business page can help keep you out of Facebook Jail.
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