Sometimes coming up with topics for my Monday Marketing BizTips can be challenging. And not in a positive way! I’m so thankful for my friend Andrea Hunt Raco for always being there to throw out a few topics for me to ponder and chew on. She came to my rescue again this morning with some suggestions about Facebook Groups and some things both group owners AND members can do to make the experience more pleasurable, and beneficial to all.
One of Andrea’s first tips was (straight out of the horse’s, er … coach’s mouth)
“If you’re starting a group…stop with the random mass adds to your group…strategize. Have a plan. Have a focus. INVITE…don’t ADD. Yes…it’s more work…but having an invested, engaged community that ACTUALLY wants to be there is worth the time.”
Excellent advice! From the posts and responses I see on Facebook by friends who have been added indiscriminately to groups, that is the general consensus! People do NOT like to be added to Facebook groups without their permission. They just don’t. Period. End of discussion.
Personally, I have never stayed in a group I’ve been “added” to. I go directly to the group and leave it. What’s really sad, however, is the group might have been one I would have enjoyed under different circumstances. But when a group owner adds me without permission, it tells me something about the way the group owner conducts their group. There have also been groups I’ve joined and wasn’t sure if I’d stay, but ended up finding a lot of value and benefit in the content and members. So I stay. And I engage!
Along the same line as not adding others without their permission is to not hijack another group’s members. Just because you’re in one group with people doesn’t mean they are interested in your group, nor do they fit. Plus, it’s just bad form.
Another biggie in my mind, is that group owners should NOT use their Facebook groups solely as a means to promote their products or services. If it’s your group, yes, you can absolutely promote your own products and services. You’d be silly not to. Just make sure you add lots and lots of value and benefit so people feel they are being taken care of and not just being sold to. I left a group because it seemed as if every post the group owner made was pushing and promoting one of her programs. It’s sad because the group had a lot of potential. Having theme days and providing daily or weekly prompts that ask questions or encourage others to post content encourages your members to post and engage in a way that continues to bring value and benefit to the group as a whole.Facebook Groups. Love 'em or hate 'am?Click To Tweet
I would also take it a step farther and say just because you are in the same group with someone and they like your post or comment, doesn’t mean you should immediately friend them on Facebook and/or start a conversation with them in Messenger … especially if you are in the direct sales industry. That’s NOT the way to sell or promote your products, and the quickest way to lose any opportunity you might have had.
Facebook groups can be an awesome way to connect with people and build relationships, but there is a right way and a wrong way to do it.
If you REALLY want to know how to run a successful group, check out Marc Mawhinney’s Facebook Group Gold course … it’s a Gold mine! Pun intended 😉
I’m curious … what is your biggest pet peeve about Facebook groups? Or do you even have any?
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!
Also published on Medium.