Remember the old spy movies where there was a “mole” or someone from the opposing side who infiltrated enemy borders in order to get the scoop on their activities? Though not as dramatic as those old movies, this new Facebook tool will help you keep an eye on your competition and get a leg up on the action.
The new Pages to Watch feature was introduced in August and is slowly being rolled out to Facebook users. If you are one of the lucky early adopters, this new feature could be a valuable tool in keeping tabs on your competition and what’s working for them on this social media platform.
Pages to Watch will show in your Admin Panel area where Insights used to be, and will allow users to select 5 or more Facebook pages they would like to monitor. These pages could be businesses employing strategies you are studying, or simply competitors you’d like to monitor. Once you’ve identified the pages you would like to watch, Facebook will auto-populate the information for you and show how many Likes those pages have gotten. Facebook will even offer you tips on how to keep up with your competition.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!