Remember the old spy movies where there was a “mole” or someone from the opposing side who infiltrated enemy borders in order to get the scoop on their activities? Though not as dramatic as those old movies, this new Facebook tool will help you keep an eye on your competition and get a leg up on the action.
The new Pages to Watch feature was introduced in August and is slowly being rolled out to Facebook users. If you are one of the lucky early adopters, this new feature could be a valuable tool in keeping tabs on your competition and what’s working for them on this social media platform.
Pages to Watch will show in your Admin Panel area where Insights used to be, and will allow users to select 5 or more Facebook pages they would like to monitor. These pages could be businesses employing strategies you are studying, or simply competitors you’d like to monitor. Once you’ve identified the pages you would like to watch, Facebook will auto-populate the information for you and show how many Likes those pages have gotten. Facebook will even offer you tips on how to keep up with your competition.