You posted a great question on Google+ in hopes of getting some feedback from your Circles. The question was thought provoking and relevant. Not only did people show up in droves to respond and engage, but the flow of information and opinions that followed were like pure gold. Wouldn’t it be nice if you could capture that mass engagement moment, create a blog post to continue the conversation, yet still keep the original momentum rolling? You can! Social Media platforms like Google+, Facebook and Twitter offer the capability to embed posts, tweets and updates to “capture the moment” for your readers to experience. From sharing spontaneous customer testimonials to increasing traffic and promoting events, embedding is a great way to bring your social media moments to your blog or website in an interactive way.
Google+: A brand new offering from G+ as of September; users who want to showcase a Google+ post on their blog or website can do so by clicking the drop-down arrow in the post area, choose the “Embed post” option and then copy and paste the available line of code to embed the post that includes text and photos. Once a your G+ post is embedded within your blog or website it should still be fully interactive, and readers can +1 a post, comment, or follow the post’s author from the embed.
Facebook: Newly announced in July, Facebook now offers its version of the embed feature. Only public posts from Pages and Facebook users can be embedded, but the embedded post displays on your blog or website just like it does on Facebook. Users have the ability to show pictures, videos, hashtags and other content. Readers can interact with embedded posts by Liking or sharing the post directly from your web page.
Twitter: Twitter’s embed feature works just like Facebook and G+. Locate the tweet you wish to highlight, click “more” and then click on the “embed tweet” option to get the html code that can then be added to your blog of website. Creative ways to use Twitter embed is to share kind words from followers, showcase testimonials, or use as an example if a tweet turns into a topic that can easily be made into a blog post and cite sources and stats. If you’re using TweetDeck to pull in your tweets, just click on the three little dots on the bottom right of the tweet to open the option menu and get the embed code.
One thing to keep in mind with embedded posts and tweets is that the conversations are embedded as a whole. You may want to take the time to scroll through the comments to make sure there is no spam or negative comments present before adding the embed tweet or post to your site.
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