Your Defining Statement (Sometimes referred to as your “Elevator Speech” or your “Magical Moment”)
by Sandra Schrift
At networking events, do you ever have difficulty in describing what you do for others? Many of us do not effectively communicate what we do and who we do it with best.
Here are 6 strategies to follow to clearly help people remember what you speak on, or what service you offer.
1. Keep your statement short and use very simple language.
2. Make it conversational.
3. Come from “attraction.” This will prompt them to say, tell me more and how do you do that?
4. Your statement should be more about their dreams and hopes, not their pain.
5. Position what someone needs and people will work with you/buy your services or products.
6. Your defining statement must be repeatable by others.
Here is a simple way to craft your defining statement: Perhaps you’ve tried high-cost, but low results marketing already. In person networking groups can steal your time and not yield big results. Free talks and book signings are fun for the extrovert, but don’t yield much unless you give at least six talks a month.
I am ——————————and I work with ———————————who want —————————-
One of my defining statements is: I am Sandra Schrift, a career coach to speakers who want to grow a profitable speaking business. You notice my statement is about you, not me. Just a simple answer to a simple question. Conversational. Repeatable. Will someone be attracted to hear more? Will they want to know how I do that? Could someone repeat what I do to others?
You must be clear on what you do and what you offer to attract more prospects and get more business.
“Written by Coach Sandra Schrift – a career telecoach to emerging and veteran speakers who want to get to the next level in their profession. Visit her on the web at: schrift.com And, be sure to sign up for her great newsletter – Monday Morning Mindfulness! www.schrift.com/monday.htm