by Travis Greenlee
If you believe that conventional marketing tools and techniques have lost their applicability and are no longer useful, then you should definitely consider other effective options such as information marketing techniques. This new line of thought certainly works because it helps in developing trust and confidence amongst your target audience by using the concept of ‘giving’ rather than ‘getting’.
Information marketing is all about sharing valuable information with your prospective customers, something that can be done in many different ways such as sharing email newsletters, special reports, articles, and ebooks.
The benefits of such initiatives are virtually limitless and it all depends how well you design and distribute your Internet marketing materials. If you do it well enough, you can easily derive the following benefits.
Getting the respect of prospective customers
It is natural for all of us to seek the company of people who are helpful and this is exactly the thing you can target by using information-marketing materials. You see, when you share valuable information on topics that your customers find interesting, you instantly create goodwill and respect, which in turn automatically increases the probability that they will become regular customers. It is just like sowing the right seeds and reaping the benefits, basically letting nature take it’s own course.
Developing feelings of trust and confidence
You will never trust a stranger on the street, but you can always trust your roommate, isn’t it? Well, the inherent logic in this statement is exactly the thing that makes information marketing such an effective technique. You see, when you share information on a regular basis, your prospective customers develop a feeling of trust and confidence, something that contributes a lot towards removing skepticism that they might be having about you, your website, and the offered products and services. To put it simply, your potential customers will not hesitate to do business with you if you are successful in developing the right feelings of trust and confidence.
Increasing income by reducing costs
Since information-marketing materials can be used over and over again with only a few minor changes in between, you can save a lot on developing information-marketing materials. In a way, this will continue to augment your income, even when you might be busy with other commitments.
Carving your own niche in the market
If you tirelessly continue to share information with your prospective customers, you will soon be able to create a niche for yourself in the market, something that will place you and your business in a better position to compete successfully with other players.
If you are still not convinced, just try it out and see for yourself. You won’t have to lose anything since you can easily create the information marketing materials on your own. However, if you think you lack such skills, then just contact a professional who will do it for you in the desired manner.
Travis Greenlee is a Master Business Development Consultant who supports his clients in building fully automated, highly successful businesses. To learn more, and to get your free 7 part digital audio minicourse: http://BusinessBuildingConsulting.com
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!