With the arrival of a brand new year, business professionals need to view this as an opportunity to consider giving their existing business some polish. Here are some ideas for starting off 2015 with a fresh new look and attitude:
Send out a Press Release: Business professionals often forget about this effective marketing tool. Is your business on the cusp of launching a new product or service? Is there an award or accomplishment that you’d like to share or reveal? Did you add a new team member recently? All of these topics and more are great “fodder” for sending out a press release and getting enticing news about your business in front of the eyeballs of prospective customers.
New Logo Design: Was your logo created XX years ago when your business was a young start-up? Maybe this year is the year to give that tired logo an upgrade that reflects the current success and focus of your company.
Update your Twitter and Facebook Cover Photos: These large and vibrant images on both of these social media powerhouses are similar to billboards for your business. Change out your cover photos to reflect upcoming events, new products or just pertinent info about your business. A Facebook Cover Photo is 851×315 pixels, and the new-and-improved Twitter Cover Photos are 1500×500 pixels. Use this space to showcase your business.
Tidy Up your Business Card: Like your business logo, when was the last time you updated your business card? Many entrepreneurs hesitate to update their cards because they still have a ton of their old ones and simply hate to throw them away. Is there outdated info on your card or is there information you wish you would have included? Quietly recycle your old cards and start fresh with new ones that do your business justice.
Your About Page or Business Bio: This is another often neglected aspect of our websites or social media profiles. Does the “About” on your website reflect current information, dates, services or products and even current contact information? The Bio or “About” section of a website can be as important as an online resume, and now is the perfect time to whip it into shape to show site visitors current and correct information.
Review & Update All Marketing Pieces: Now that you are armed with a new logo, new business cards and new “About us” info, make sure this information is consistent across all of your marketing pieces and online profiles.