One of the things I enjoy doing is sending cards to my LinkedIn Connections cards from time. For various reasons. If they aren’t in my database – but someone I want to connect with on a more personal level, the first thing I do is check their contact info on LinkedIn to see if they’ve included their mailing address. Sadly, many don’t. So my next step is to go to their website. Which brings me to this week’s tip …
I recently wanted to send a card to a speaker and congratulate her for celebrating many successful years in business. Her mailing address was not in her contact information on LinkedIn, so I went to her website.
I noticed two things right off the bat.
- There was no way to contact this speaker anywhere on her website. No email address, no phone number (unless it was very well hidden), no contact form … nothing.
- This speaker was not taking advantage of the SEO factor in her page titles. You know that title that shows up in the browser tab, to the left of the favicon (the little square image on the left of the browser tab)? Mine says “Marketing Support for Speakers and Coaches | BizEase Support Solutions.” Her’s says “New Home Page.” You tell me which one is a more effective title. The one that just says New Home Page, or the one with keywords, what we do, and my business name? While this particular speaker may not realize the importance of titles and keywords, her web designer should.
If you want prospects, meeting planners, or anyone else to be able to contact you, you’ve got to make it easy for them. You’ve got to include contact information or a contact form on your website. This should be common knowledge, but evidently it’s not.If prospects can't contact you, they can't hire you!Click To Tweet
And … while you’re at it, make the most out of your page titles by including keywords, your business name, or at least something other than “new home page.” It might be a little thing, but it’s something. And it never hurts to add a little something to help prospects find you.
Make it easy for prospective clients to find you and contact you … I mean that is the purpose of a website, isn’t it?
Also published on Medium.