If it doesn’t, it should.
Marketing is all about consistency. Consistency in staying in touch with those on your list. Consistency in your social media efforts. Consistency in the look and feel of your branding.
By having a consistent look in everything you send out to your list and everything you promote on your social media channels, it makes it easier for your followers to recognize everything you are doing in your marketing efforts.
When those on your list, your social media followers, and prospective clients can recognize everything you do in your marketing efforts, you become more visible online. And what do I always say about the importance of being visible online? Being more visible = more eyes on your stuff!
We all know branding isn’t just about looks. It’s about the the entire culture of your company – the look, the feel, the experience. However, the look of your newsletter (or ezine) should be consistent with the look of your website and the look of your other marketing efforts so people recognize your newsletter as soon as it hits their inbox. (You are sending out a newsletter aren’t you? If not, maybe it’s something you should consider!) Having a “template” to base your newsletter on each week or month also makes it easier to add content and update because it is already laid out for you and you know what goes where.Branding isn't just about looks. It's about the the entire culture of your company.Click To Tweet
Yes you can send out a simple, no frills, non-branded newsletter to your list each week or each month. But why would you want to do that when you can send something that is pleasing to the eye and immediately recognized as coming from you?
All of the email marketing systems now-a-days make it easy for you to create custom templates or upload your own. This makes it super easy to replicate the look time after time after time, when you’re sending out your newsletter or an email broadcast.
If you don’t have a custom template for your newsletter or aren’t sending one out at all, contact us to schedule a complimentary 20 minute consultation to discuss how we can help you add a branded newsletter to your marketing arsenal.
Also published on Medium.