Not if you aren’t sharing them via Social Media!
I’ve said it before, and I’ll say it again. You can write the best blog posts ever. You can consistently provide a ton of value and benefit that will absolutely rock your ideal client’s world if they simply heed your tips and suggestions. But … it’s kind of like the tree in the forest. If there isn’t anyone reading your awesome content, how can anyone benefit from your brilliance? The thing is, they can’t.
It’s one thing to write a brilliant blog post, but there is so much more to do if you want to make sure people know it’s there. Yes you will have people who find your website/blog via the search engines. Yes your friends and clients and some of your colleagues will find your website/blog. But what about everyone else? What about the people who have never seen your blog posts, and have no clue you have the answers to their business woes or the questions they don’t even realize they have about business?
The answer is social media. If you want people to actually see your content, you have to let them know where to find it … so why not tap into the reach of your social media channels?If you want people to actually see your awesome blog posts, they have to know where to find them!Click To Tweet
I realize it takes time to write a great blog post; sometimes a good hour or two … who knows, maybe more. And then it takes time to get out there and promote it.
To get your blog post content out through your social media channels, at a minimum you should be using the share buttons on your post. (You do have share buttons, right? If not, then get some. Fast! I recommend Social Warfare.) By sharing via the social media share buttons on your own blog, you can start the process by sending the post out to your Twitter stream, your Google+ followers, LinkedIn and whatever other social media channels you have. But that’s not all you should do. You should also have a staggered schedule for sending that same post out as a Twitter Post, a post on Google+, Pinning your post (Having a great blog graphic makes this super easy – I think I see another online marketing tip in the making 😉 !), posting on your Facebook business page and then to your profile from there. And then there is Instagram…
So who has time for all of this? Your online marketing support specialist does!
If you don’t already have an online marketing support specialist, contact us to schedule a complimentary 20 minute consult to find out how we can help you get your awesome content out there through your social media channels and be seen!
Also published on Medium.