We all love our clients. And if we are smart business owners, we understand our clients are the only reason we remain in business. If we understand this, then practicing client care should be a no-brainer.
No clients. No business. It’s simple math.
The question is, do our clients know we love them and appreciate them? The bigger question is, do you ever TELL them you love and appreciate them?
When was the last time you practiced client care by sending your clients a card or a note or a postcard … anything at all? Have you ever called them to tell them how much you appreciate their business? Or are you like most business owners who just assume their clients know how much they are appreciated?
You all know it costs a lot less to keep a client than it does to get a new one, so it’s just good business sense to take care of the ones you already have. Celebrate them … send them cards and small gifts on their birthdays, anniversaries and “just because,” to show them your appreciation!Send clients cards and small gifts on their birthdays and anniversaries to show appreciation!
Practicing client care and showing your clients you appreciate them can be as simple as sending them a card on their birthdays or anniversaries (An anniversary card typically knocks their socks off!). You can also send them a card when they have a business milestone, get a book published, or on the anniversary they became your client. There are lots of occasions that would fit. You can send them a handwritten note, a postcard while you’re on the road, or a card … just because. You can even use a service like Send Out Cards or Postable. Whatever it takes. As long as you do it.
For really big clients, or the client who has been with you for years and years … sticking with you through thick and thin, you might even want to take your client care up a notch or two by sending flowers or a gift or something really special from time to time.
Holiday gifts are nice too. And they don’t have to be extravagant either. I remember one year I sent all of my clients some delicious shortbread baked by a good friend of mine (who sadly, closed her shortbread business to move on to bigger and better things). One of my clients was so delighted she called me and said she had eaten 1/2 the shortbread before she got back out into the post office parking lot. It was a huge hit with all of my clients.
Client care doesn’t need to be difficult. Whether you send a card or a note or a postcard or small gift. It doesn’t matter, as along as you send something. Don’t be one of those business owners who assume their clients know how loved and appreciated they are, show them!
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!