Are you a confident business owner? Do you know your worth and the value you bring to your clients? Do you act like the confident business owner you are, or do you stutter and hem haw around, second guessing your worth? How you see and represent yourself as a business owner will be how prospective clients (and other business owners) see you as well. Be the CEO of your business!
We are often our own worst enemy. Especially when it comes to our businesses and how we view ourselves as business owners.If you aren't 100% confident that you're worth what you charge, how do you expect others to be?
We need to face the fact that if we have a small business, WE are in charge. We are the CEO, President, Owner, Chief Cook and Bottle Washer, or whatever we else may choose to call ourselves; so it is up to us to rise up and believe who and what we are – and act the part!
If you are a small business owner who continually doubts your skills, your level of expertise, or whether or not you are worth the rate you charge, that’s how others will see you. When you’re on a call with a prospective client discussing what you charge, if you aren’t 100% confident you’re worth it, your lack of confidence will come through in your tone of voice and the way you present the information. If you don’t believe you are worth it, how in the world do you expect someone else to?
As an example, how many of you start to babble during the silence that occurs after your response when someone asks what you charge? That is a huge indication you aren’t convinced you’re worth your rate. Say your rate and then shut your mouth – with confidence!
It’s the same thing regarding other aspects of our business. Do we “really” have the skills to do the job? Are we “really” capable of taking on that project … stepping on that stage … coaching that client? Do we have the same confidence in ourselves we expect others to have?
Always present yourself and your business with confidence … with the confidence of a CEO. It makes no difference if you are a one woman or one man show, if you have a team, or a dozen employees. It’s your business. You are the CEO. So act like it!
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!