I really must learn not to poo-poo the value and benefit of certain things without first taking a really good look at what it does. Especially when it gives me vital information regarding what visitors are actually doing on my website.
Take heat maps for instance. Someone mentioned a heat map app a good while back. I took a very quick look at it, saw the monthly fee and decided it wasn’t for me, I didn’t need it.
Now if you’ve never heard of a heat map and don’t know what a heat map or heat map app is, it’s an app that takes snapshots of your website pages and tracks where your visitors land on your website, where they click, how far they scroll down on the page, where they come from … interesting and important stats like that. The end result resembles a heat map, just like it sounds.
Fast forward a couple of years to the present. Recently I read an article someone wrote about heat map apps. this time I took a closer, more in-depth look at a couple of them, and decided to sign up for the free trial of Crazy Egg, a heat map website.
Whoa … now I understand! Now I see the value and benefit of heat maps. I’ve been using the app for about three weeks now, and it is very enlightening. Seeing where my visitors are actually clicking (and where they aren’t), where they are scrolling and stopping (and where they aren’t), and where they are coming from, is not quite what I expected.
Now I see the value and benefit of a data-mining tool like this. Instead of guessing and “thinking” I know what my visitors are doing on my website, I know exactly where they are clicking, scrolling, lingering and coming from.Know where your website visitors land, scroll, click and come from!Click To Tweet
I have the information I need to make sure I am providing the information my visitors (prospects and ideal clients) really want, and can make the adjustments and changes to my site to meet their needs. Let’s just say I need to make quite a few changes. I’ll let it run a while longer before making those changes, but the who the what and the where about who’s visiting my website and what they are doing is a lot clearer now!
Do you know the who, what and where about your website visitors?