If you want to expand your social media capabilities to the next level, but aren’t really sure how you want to branch out … then it may be time to check out Periscope.
This new app is owned by Twitter, and is a tool that can enhance the way business owners use social media to promote business in any industry. With Periscope, users can send out live stream video via their phone that can be seen by potential prospects and clients. Turn on the Twitter sharing option and Periscope will send an invite to your Twitter followers. Those who tune in to watch the videos can interact with the “scoper,” as well as those watching LIVE. Bottom line; Periscope can help get your news out to your ideal client in real time. Just think of all the possibilities…
So just what ARE the possibilities? The answer is simple; to share any message that might benefit your business. Do you have a new product or service you want to demo or tell your followers about? Or do you have a quickie tip you’d like to share to create a buzz around a new course or program you are offering? Other attention-getting topics could include a business issue you or a client have encountered in the past and how you overcame it, or you might give your viewers a sneak peek into a behind-the-scenes moment in your company. No matter what your business message, Periscope may be just the thing you need to get the word out fast.
When you live stream through Periscope, you decide who gets to see it. You can make it public, or visible only to specific people. You can measure the effectiveness of your live stream by the number of “hearts” you receive from viewers. Periscope allows users to tap into the energy of a live crowd without ever leaving the comforts of their home, home office or any other location of their choosing.Periscope can enhance the way business owners use social media to promote business in any industry.Click To Tweet
It’s Simple to use: Periscope’s user-friendly interface allows them to follow other people, including others who are on Twitter using Periscope. Because Twitter owns Periscope, users can easily connect with the people they follow on Twitter, who in turn, can watch via their phone or watch the videos on their desktop. Users are not just limited to local airings either; people worldwide can be followed.
Online experts are discovering “scopers” are showing up in droves to view the freshest and latest live videos, and many are using Periscope to poll a cross-section of their business community to score instant, action-able feedback.
When users go live on Periscope their followers get an alert. Then they have a decision to make: watch the broadcast live right now, or choose to watch the replay within 24 hours. This gives viewers a second option if they are unavailable for the live feed.
Like I mentioned above, your followers can choose to watch live or watch the replay within 24 hours. The “within” applies because Periscope automatically deletes the replay in 24 hours, which in turn, shortens the amount of time your video has to have an impact on those connected to you.
As always, there are those who will abuse the app, and words of caution are frequently shared on the site to help avoid unsafe tactics like Periscoping while driving, etc. There are also tons of pointless Periscope videos of people eating lunch or walking their dog. Be choosey who you follow, and also be aware of the trolls that are beginning to pop up on this very new channel.
Did I mention it’s LIVE? Unlike YouTube where you have a chance to title, edit out flubs, add cut-aways or include credits…Periscope is about as live as live gets, and your bloopers become part of your video whether you like it or not.
Is periscope a fad? Or is it a brilliant idea? At this point, Periscope is so new no one really knows whether or not it will have any lasting impact on social media. Many experts predict it’s not only here to stay, but it will be a game-changer for many businesses and online marketers. However, the reality is even if this new tool is only hot for a few months, it’s still an opportunity to interact with prospects and customers in a way they are excited about right now.
Are you lacking in social media and want to know more? Contact us to schedule a complimentary 20 minutes consultation to see how we can help you up your social media game.