When most people think of blogging, they immediately think of the typical blog post where people tell a story, provide tips, discuss a topic or anything else – in written form. The post will usually have images and links, but the body of the post is text.
While this might be one of the most popular ways to blog, there are other options as well. I’ll highlight 3 of them here.
Video Blogging: A.K.A. Vlogging. Video blogging can be accomplished in a few different ways. You can simply record a video using your phone or a video camera if you want to go for a more polished look (not always necessary). You can record your video using Facebook Live or use a video you’ve uploaded to YouTube or Vimeo. Believe it or not, some people are more comfortable doing videos than they are writing. Once you have your video, you embed it into your blog post. For SEO purposes, you always want to include some show notes or a description that includes your keywords. You might also want to include a transcrip of the video for those who prefer to read.
Audio Blogging: This could include podcasts – Those you’ve hosted and those where you’ve been the guest. Again, you would embed the podcast into your post, and include your show notes so people will know what they will be listening to. Here is a good example of podcast blogging by Gina Trimarco of Pivot10 Results. If you don’t do a podcast, you can record your blog post using something like SoundCloud, and then embed the recording in your post, similar to the way you would a podcast.
Round-up Posts: Round-up posts are a great way to showcase a variety of topics. I’ve done round-up posts of my 10 most popular posts for both 2015 and 2016. Here is a round-up post Denise Wakeman did of the best business books she read in 2016 You might also do a roundup of the 10 best blog posts others have written or the 10 best photos you’ve seen. You can pull from your own content or the content of others. You don’t have to do 10, that’s just the number I chose. For photos, you would need to get permission from the source, and include whatever attribution they require. These are just a few of the different things you might do for a round-up post.[clickToTweet tweet=”Offer your content in different formats to meet the different needs of your audience.” quote=”Offer your content in different formats to meet the different needs of your audience.”]
One of the things to keep in mind when blogging, is not everyone consumes content in the same way. Some prefer written form (like me), while others prefer video or audio. Varying the format of your blog posts will make it easy for all types of consumers to consume your content.
What is your favorite way to consume content? What type of content do you provide on your own blog? Let me know by leaving a comment.
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!