If you’re a speaker or coach and not currently podcasting for your business, it can only be for one of a few common reasons:
- You don’t understand the benefits of podcasting
- You can’t decide what to make your podcast about
- You don’t have the time to magically make these podcasts happen
Let’s take one quick little step back here, in case you’re not familiar with this whole podcasting thing. Podcasting is essentially DIY radio. Just like you would tune in to a radio station to listen to programming that suits your personal musical or local news interests, you can find a podcast about almost anything. And I’m talking anything.
Anyone can have their own podcast, and in my opinion, if you’re a speaker or coach you should absolutely have one to promote your business and establish your position as an expert in your area of expertise. After all, if you want to be hired by people based solely on your presence, what better way to promote yourself than with your own radio show?
Now, we could talk all day about the benefits of podcasting (Listeners can replay your words wherever they like, as often as they like. Podcasting is a very popular trend. Exposure, exposure, exposure!), but this article is our valiant effort to convince you that you can ditch your excuses and get your podcast on.Podcasting is like a DIY radio show. Your listeners can play your words whenever they like!Click To Tweet
Let’s address the two most common excuses we hear from folks who are hesitant about having their own podcast show:
You can’t decide what to make your podcast about. Creating a podcast designed around your niche just makes sense. If you’re wracking your brain over what to make your podcast about, just focus on what your target audience wants to know! Think about common things that come up daily in your business, the “pains” you can help solve for your ideal client or questions you are asked over and over again, and create podcasts around those things. Our team often helps our clients come up with interesting podcast topics and amazingly enough, once those topics are identified, it’s like ripping the Band-Aid off, and the rest of the podcasting process becomes quite simple.
You don’t have the time to edit, produce and promote your podcast. Surely you can anticipate what I’m going to say here. If podcasting is a marketing tactic that can grow your business (which I believe it is), then you have to make the time to plan and record your episodes. That’s something only you can do. But, if you don’t have the time to do the bits around the edges, that’s something you can right-source. For instance, our team helps with producing and editing podcasts for our clients. We also help with the launching, marketing, the design of any graphic elements needed for your podcast, and getting your podcast up on iTunes and other popular sites if you’d like.
So, based on the great marketing benefits and help that’s available to do the bits and pieces you can’t and don’t want to do, what’s keeping you from podcasting?