Instagram is quickly making its way up there as one of my personal favorite social media platforms to use for marketing my business. Mostly because it’s so darn easy to use, and because it doesn’t have all the drama of Facebook. Just snap a photo, add a caption, some hashtags, and you’re done.
Instagram for Business (what’s new)
If you’re also using Instagram for business, there are some relatively new features you might be interested in.
- Instagram Story. This has been around for awhile, but only a small fraction of the people I’m following seem to be using this feature. The Instagram Story feature (which is also available on Facebook, though I haven’t seen it used well at all over there) is Instagram’s direct copy version of the Snapchat Story. Instagram stories can be viewed for 24 hours, and then they disappear. This could be a great opportunity for coaches and speakers who want to document a particular event, conference, or occasion of some sort. Perhaps you have a book launch. You could share photos and videos to your story for the day to create a short movie about the event so your followers can feel as if they are right there with you.
- Facial Filters. Stealing Borrowing another page from Snapchat’s playbook, Instagram now offers facial filters, so you can add a cartoonish flair to your photos if you so choose. You can find these when you click your little profile photo image in Instagram, to be taken to your Instagram Story. You might refer to my post from last week about whether or not things like this are appropriate for your specific business.
- Switch accounts. This feature has been around for quite some time, but I’ll still mention it, in case you missed it. If you have a personal Instagram account and a business account, or manage any additional accounts for clients, there is a way to switch back and forth between accounts instead of logging in and out. Under your Instagram settings, you simply scroll down until you see “Add Account.” Pop in the information as prompted, and then when you go to make an update, choose which account you’d like to add it to.
- Instagram for Business. Another feature Instagram quietly rolled out last year was its Business profile option. If you haven’t yet switched your Instagram profile from personal to business, it’s very easy to do so. You go into your “Edit Profile” area and select “Try Instagram Business Tools.” As long as you have a Facebook Page associated with your Instagram account, you can try this feature. The big benefits of Instagram Business profiles are the ability to use ads, view statistics, and add a CTA right there on your profile, encouraging folks to call or email you.
Don’t forget … just because 500 million or so of your closest friends are using Instagram for business, doesn’t mean I recommend jumping in full force without a strategy of some sort. (Ahem, we can help with that.)
See you on Instagram!
Also published on Medium.