Yes, Facebook’s impending algorithm change is a hot topic. And yes, I’ve talked about it in my weekly tips newsletter. I sent an email out to my clients, and even mentioned it in my Marketing BizTip yesterday. Not because it’s something business owners need to be freaking out about, but because it IS important to business owners whose Facebook pages are an integral part of their marketing strategy, and they simply need to know how to adjust their strategies considering the changes.
“One of our big focus areas for 2018 in Facebook is time well spent. We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.” Mark Zuckerberg
It’s not a total surprise, as Facebook has been alluding to a big change in its algorithm. And as I said, it does affect all of us who use Facebook Pages to promote our businesses. As difficult as it has been to get your Page noticed, it’s about to get even harder, which means we just need to be a little more creative with our posts and strategy. Facebook is going to be prioritizing posts that spark a lot of discussion among friends, making it that much harder to have your Page appear in newsfeeds.
The types of posts Facebook wants to see might include:
- posts where people are looking for recommendations or advice
- videos that encourage discussion or debate
- live video
- any type of content that generates commentary
It’s now more important than ever to post engaging questions, because Facebook Pages that garner little or no interaction or engagement, are about to disappear from newsfeeds.
It’s time to adjust your content strategy
This new Facebook algorithm is similar to one that rolled out a couple of years ago. That one, however, saw Facebook prioritizing posts with a high number of reactions. This change is different, though, because it truly focuses on meaningful discussion and interaction.
I strongly encourage you to take some time to really think about the type of content that will engage your audience on your Facebook Page.It's time to adjust your content strategy!Click To Tweet
Here are some ideas to inspire you:
- Post a photo of two business books and pose the question: Which of these books should I read first? Why?
- If you’re going to a different city for an event, or on vacation, ask your followers if they have any recommendations of things to see and do while you’re there.
- Share an insightful/interesting/controversial article and invite people to weigh in with their thoughts on the topic.
- Post a video of the song you’re listening to, and ask people to share suggestions of other artists you should check out.
You may also want to ask your followers to mark your Page and other Facebook Pages they love, as “see first” so there’s a better chance of those Pages showing up in their feed.
Personally, I’m going to make more of an effort to add comments to Facebook posts on pages I love to improve the odds of those pages appearing in my feed. If you can take 10 minutes out of your day to do this … to make it a point to visit the pages you love (hopefully mine 😊), and comment on a few posts, you’ll increase the odds of seeing more of their posts in your news feed.
How do you plan to tweak your content strategy for Facebook’s new algorithm changes?
Also published on Medium.