We all know LinkedIn is an effective place to connect with peers, like-minded business owners, potential clients, and decision makers; but many users are overlooking one important piece of the puzzle.
LinkedIn provides a variety of options for individuals to share all kinds of information on their profile … work history, experience, employment and even causes. But if you scroll down your profile, you will see two options where you can upload media to your profile – this is a feature called “Projects.”Projects is an option where LinkedIn users can upload and show off compelling projects that are relevant to their professional goals, and can demonstrate their experience in a completely different and more compelling way. You can add your projects below your summary, or below your recommendations. If you let your mouse over over “Summary” in your profile you’ll see a little square to the right – click on the square to open the option box to add a video, image, document or presentation. Down in the area for “Experience,” (right below your recommendations if you have any), you’ll see an area to add media.
With “projects,” users can link to YouTube videos, awards, audio clips, free reports, you name it. This area can also act as a portfolio by linking to examples of your work so your connections can find out even more about you. By scrolling over the left edge of the title area, users can also reveal the option to drag-and-drop these projects into LinkedIn to arrange them in order of importance or date. When you upload files or use URLs to link to sites that showcase your particular area of expertise, you allow your visitors and connections to see more of the real you.Add media to your LinkedIn profile using the Projects option and showcase your expertise. Click To Tweet
Say you were a guest on a podcast … what better way is there to get it out in front of your target market than by adding it to your LinkedIn profile. It’s a great opportunity for job seekers to showcase their resume, for a speaker to showcase their one-sheet or a video clip of one of their latest speaking events, or for an author to share a chapter or excerpt from their book. Get creative … how can you take advantage of LinkedIn projects to showcase your business?
While this option might be located toward the bottom of your profile, it’s directly above the Skills and Endorsements area; a section viewed often by prospective clients and employers.
If you’d like to know more about how we can help you “boost” your LinkedIn presence … contact us to schedule a complementary 20 minute consultation.