In order for your email marketing efforts to be successful, you have to be consistent. Day in and day out.
Just as consistency is key in any other endeavor, it’s key in email marketing. If you want to stay top-of-mind with those on your list, you’ve got to be communicating with them on a consistent basis.
If an email newsletter is part of your email marketing strategy, but you only send it out to your list every now and then or when the idea moves you, those on your list will forget you. Sending your newsletter out on a consistent basis … say monthly or weekly, keeps your business in the forefront of their minds. Your readers see your newsletter appear in their inbox week after week, month after month, year after year. They start looking forward to seeing it pop up in their inbox and you begin to build trust. Providing quality, relevant content on a consistent basis helps establish you as an expert in your field, keeps you connected, and keeps you top-of-mind so the next time they need a service or product you provide, they think of you.Providing quality, relevant content on a consistent basis helps establish you as an expert in your field.Click To Tweet
It might seem daunting to think about having to come up with content for a newsletter on a regular basis, but it really isn’t as bad as you would think. You might actually enjoy it!
I’ll bet you already have content galore you can pull from to come up with for articles. You can also hire a copywriter to help you. Your newsletter doesn’t need to be a big one with all the bells and whistles. Sometimes, a very short newsletter with just a tip – delivered weekly will work well. When I switched from doing a full-blown newsletter with a full article, notes, events and other things – sent out monthly, to a quick, weekly productivity/tech tip sent out weekly, the response was amazing. I started getting emails from my subscribers telling me how much they enjoyed it. Something I did NOT get when sending out the longer version. It’s all about providing what your readers need and engaging on a regular basis.
If you don’t have a mailing list and are not keeping in contact on a regular basis with people who might be interested in your products or services, why not? What’s stopping you?
Also published on Medium.