Marketing strategies come in many shapes and sizes. You’ve got your print marketing, email marketing, social media marketing, word of mouth marketing, and top of mind marketing. Each one is a pretty mainstream, in-your-face marketing strategy. You can also use promotional products in your marketing efforts. Because of course everyone loves to collect pens and mouse pads and mugs and all of the other cool items companies give away to promote their businesses. Not quite as in-your-face as the others, but still effective. Whenever someone sees your promotional item on their desk, in their kitchen, wherever … they think of you.
But what about adding a little love to your marketing strategy? You know the saying “sharing is caring?” I can’t remember who said it or where I heard it, but sharing IS caring, and it’s a great way to share a little love in your marketing strategy.
Give back by linking to others in your blog posts and giving shout-outs to those who inspire you. This isn’t an in-your-face marketing strategy either, but people love to be mentioned and they love to be loved. Show enough love and people will notice. A quiet marketing strategy. But a viable marketing strategy, nonetheless.Linking to others in your blog posts is another way to get back links and show a little love.Click To Tweet Mention others in your blog posts and link back to them. Mention someone else’s article that is related to your post and link back to it. If you’ve gleaned information from another post – link back to it as the source.
You can also share the love by mentioning (and linking to) people you admire. People with whom you’d like to be associated. People to whom you’d just like to give a “shout out” because they’ve helped you in some way, or just because you’re thankful for them. In January 2015 I wrote a blog post titled A Shout Out of Thanks and Gratitude to Those Who Inspire Me. I gave a shout out to a few people and an organization out of thanks and gratitude, of course, linking back to them. Again, sharing the love.
The next time you write a blog post or an article, consider how you might show a little love. Include a resource from someone else and link back to them. Mention someone who has an awesome course or program that has been a benefit to your business, like Denise Wakeman’s Online Visibility Challenge. (See, just sharing a little love here 😉 ).
No matter how big or how little. Try adding a little love to your marketing strategy.
Also published on Medium.