Marketing strategies come in many shapes and sizes. There’s print marketing, email marketing, social media marketing, word of mouth marketing, and top of mind marketing. Each of these is a mainstream, in-your-face marketing strategy. You can also use promotional products in your marketing efforts. Because, of course, everyone loves to collect pens and mouse pads and mugs and all of the other cool items companies give away to promote their businesses. Not quite as in-your-face as the other strategies, but still effective. Whenever someone sees your promotional item on their desk, in their kitchen, wherever … they think of you.
But what about adding a little love to your marketing strategy? You know the saying “sharing is caring?” I can’t remember who said it or where I heard it, but sharing IS caring, and it’s a great way to share a little love in your marketing strategy.
Give back by linking to others in your blog posts and giving shout-outs to those who inspire you. This isn’t an in-your-face marketing strategy, but people love to be mentioned, and they love to be loved. Show enough love and people will notice. A quiet marketing strategy. But a viable marketing strategy, nonetheless.Linking to others in your blog posts is another way to get back links and show a little love.Click To Tweet
Mention others in your blog posts and link back to them. Mention someone else’s article that is related to your post and link back to it. If you’ve gleaned information from another post – link back to it as the source.
You can also share the love by mentioning (and linking to) people you admire. People with whom you’d like to be associated. People to whom you’d just like to give a “shout out” because they’ve helped you in some way, or just because you’re thankful for them. We do this on our social media channels, so it just makes sense to give a shout out to people and organizations out of thanks and gratitude in our blog posts too. Of course, linking back to them. Again, sharing the love.
The next time you write a blog post or an article, consider how you might show a little love. Include a resource from someone else and link back to them. Mention someone who has an awesome course or program that has been a benefit to your business, like Denise Wakeman’s Online Visibility Challenge. (See, just sharing a little love here 😉 ).
No matter how big or how little. Try adding a little love to your marketing strategy.
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!