Depending on your industry, your target market, your ideal client, and a host of other variables, the way you market your business can be accomplished in a variety of ways. Marketing solutions cannot, and should not, be lumped into a one-size-fits-all solution. Marketing is not an all-inclusive term, and sadly, it’s often the one word we hate to hear (Because we either aren’t doing it or don’t want to), but a word so vital to our businesses.
“Marketing” doesn’t really have to be a scary word. And it doesn’t have to be difficult either. In fact, it can be quite simple.
The most common types of marketing most of us already do are things like email marketing, social media marketing and networking. If you’re on Facebook or Twitter or LinkedIn, chances are you network in one way or another almost every day, so that one is pretty easy. You’re also doing a bit of social media marketing without even realizing it.
Email marketing, and a more focused social media marketing strategy both take a little more effort, and of course … skill.
What if there was a way to get others to market your business for you? In actuality, there is, but many people don’t always consider this option. It’s called referral marketing. Referral marketing doesn’t cost anything and requires no skill other than a conversation or email. And, if you’ve been in business for more than a minute, you already have a great source to tap into. Your clients!
So I’m going to be blunt here … when was the last time you asked your clients for a referral?
Hmm … made you think a bit there didn’t I. Chances are, you haven’t. Ever. So why not?
Referral marketing is so easy. Why not tap into an audience of business owners who already know and love you and the services you provide? An audience with whom you’ve already established that know, like and trust factor. I’m sure they know lots of other folks just like them, who are looking for services just like yours.Referral marketing is easy. Why not tap into a source of referrals who already love you?Click To Tweet
All you have to do is ask …
“Jane, we’ve been working together for a few years now. Are there any other speakers or coaches you know of who might benefit from online marketing support services like ours? If you know anyone you think would be a good fit, would you mind telling them about us?”
Referral marketing is as simple as that. You can ask in person if you’re with them at an event, on a phone call, or in an email, or even in a Skype message if you’re so inclined. You simply need to ask. And I can tell you from experience, there is nothing sweeter than getting an email or phone call from someone who not only needs, and WANTS, your services, but are ready to buy because they’ve been referred by someone they know and respect.
So the next time you’re wondering how to add a few more clients to your roster, ask those who know and love you best. Ask your clients!
Also published on Medium.