If you are honest with yourself as a business owner, you’ll admit you’re doing what you do because you want to earn a living. You want to be able to support yourself and your family. You want to make a profit. You also understand you have to spend a little to make a little, so you do.
Business owners pay for software and systems and apps they need for their business. They also pay for courses and coaches and costs to attend business-related events. But when it comes to hiring a support person … and here I’m pointedly referring to a virtual support specialist – or as we are, online marketing support specialists; business owners seem to have a difficult time spending the money and justifying the cost – which is probably due to their not understanding the value of a support specialist, and what it takes to be a good one.
Virtual support specialists come in all shapes and sizes, and do NOT fall into the “one size fits all” category!
And no, I’m not talking about height or weight here … I’m talking about skills, expertise, years in business, reliability and all of the other things you consider when hiring a business coach or any other business owner to provide a service.
When you get hung up on rates … as many business owners do, you limit your options tremendously. Just because someone charges a lower rate doesn’t mean you’re getting a better deal. If you do your due diligence when searching for the perfect fit, you might find that a virtual support specialist with a higher rate (sometimes much higher) can do the work in half the time it would take someone with a lower rate to do because they have more experience, more skill and knowledge regarding a specific task or project, and are flat out – just more efficient.[clickToTweet tweet=”Support specialists come in all shapes and sizes, and are not the sum total of their rates.” quote=”Virtual support specialists come in all shapes and sizes. They are not the sum total of their rates.”]
So, in your quest to find the perfect virtual support specialist, don’t just look at the rate they charge. Take a good look at their website, how long they’ve been in business, the services they offer, the testimonials on their website, their blog posts, their social media channels. Take a look at everything they do so you can get a good overview of who they are and what they do. Once you’ve checked them out online, make sure you have a phone conversation with them to see if they are a good fit. Don’t be afraid to ask for references. Don’t ask for a resume because, like any other virtual business owner, we are business owners, not employees. Our websites are our resumes. Would you ask your accountant or attorney for a resume? No you wouldn’t. But please do ask for references. If a virtual support specialist refuses to give you a reference, there might be a reason why, so he/she might not be a good choice.[clickToTweet tweet=”Do your due diligence when choosing a support specialist, as with any other service provider.” quote=”Do your due diligence when choosing a virtual support specialist, just as you would any other service provider.”]
After everything is said and done, you might end up going with a virtual support specialist with a lower rate. But then, you might also choose one with a higher rate because you know in the end, it’s a better deal. Just do your due diligence!
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!