Delegate is NOT a dirty word!

You know those days when you feel your brain-power is stretched so thin you can’t focus. Those days when you can barely concentrate and are having trouble remembering what do do next. Or you have so many things to get done you wish you could clone yourself?

That’s called overwhelm. It’s a very common ailment among small business owners. And, there IS a cure!

Delegate! If you & your brain are stretched to capacity, you may find yourself struggling to recall even the simplest of things.

That’s it! The cure to overwhelm and overwork in business is to delegate. It’s how to get your brain AND your business back on track. Delegate, outsource, right-source. Whatever you want to call it. Do it.

Delegating tasks to someone whose area of expertise they are isn't a weakness. It's a strength.Click To Tweet

Every business owner has both their own strengths and weaknesses. Just like on a baseball team. Some team members are great at pitching, but not batting. Some are great at hitting a home run, but can’t catch a ball to save their lives. It’s the same with business owners … so the smart thing in business is to do only what you do best and delegate the rest!

If your expertise and strengths are in speaking or coaching, why on earth would you spend your valuable time (and brain space) setting up and sending out your newsletter every month, setting up your email campaigns and adding your products to Infusionsoft or scheduling your social media posts? Why?

 

Delegating the technical and back end marketing tasks and projects to someone whose areas of expertise they are, is NOT a weakness. It’s actually a strength. Knowing when to step away from something not related to what you do best (speaking or coaching) and handing it off to someone who is better suited in that capacity is a sign of a very intelligent business owner who has their fingers on the pulse of their business. They know both their strengths and their weaknesses, and make sure they have the right people on their team doing what they should be doing.

If your brain is stretched thin, or you can’t seem to get ahead of the tasks on your to-do list, stop struggling and get help. If you’d like to chat about how we can help you get out of overwhelm and into the space where you’re doing what only you can do … what you do best, contact us for a complimentary 30 minute consult. We’re here to help!